Yahoo DSP Reporting API

This article introduces the DSP Reporting API and describes data retention polices and data recency limitations.

Overview

DSP Reporting API can be used to retrieve campaign data programmatically.

Data Retention Policy

The Yahoo DSP retains campaign data for the previous two year period.

Using the Reporting API, you can retrieve and report on data that is up to two years old. Data that is older than two years old is purged and cannot be used to create reports.