Yahoo Native Lines

This article describes services for listing, reading, creating and updating Yahoo native lines.

Overview

Use the Line resource to list, read, create and update lines in DSP. This help page lists fields that apply to lines that bid specifically on Yahoo native ads marketplace inventory. For complete specifications, see the Lines help page for the Traffic API.

Endpoint

/traffic/lines

Resources

The following table lists fields that require attention when you create Yahoo native lines.

Field

Description

Data Type

Required

supplyType

The source of the line’s supply (Yahoo or third-party). Set to VERIZON_MEDIA for Yahoo native lines.

If you use a value other than the following, POST/PUT requests will fail with an appropriate error message.

Allowed values:

  • VERIZON_MEDIA

  • THIRD_PARTY

string

Optional; required for Yahoo native lines; use when isNativeEnabled is true.

language

The language key that Yahoo uses for serving Yahoo native ads. See Languages for information on the Language endpoint.

string

Required for Yahoo native lines; use when isNativeEnabled is true and supplyType = VERIZON_MEDIA.

isNativeEnabled

Set to True for Yahoo native lines.

Boolean

Optional; required for Yahoo native lines.

Create

To create a line, make a POST request to the line resource.

POST /traffic/lines

Attributes

If you don’t set the supplyType but isNativeEnabled is true, the Traffic API assumes you are creating a third-party native line. If you don’t set isNativeEnabled but supplyType is VERIZON_MEDIA, the request will fail because supplyType is only valid for native lines.

Example Request

POST /traffic/lines HTTP/1.1
Host: <HOST_NAME>
Content-Type: application/json
Accept: application/json
X-Auth-Method: OAuth2
X-Auth-Token: <ACCESS_TOKEN>
{
  "name": "Happy Medium O&O Native Line",
  "orderId": 1111,
  "bidPrice": 1,
  "goalAmount": 1,
  "maxGoal": 1,
  "marginGoal": 25,
  "billingPrice": 22,
  "completionThreshold": 0,
  "isNativeEnabled": true,
  "status": "NOT_STARTED",
  "pacingModeType": "EVEN",
  "mediaType": "DISPLAY",
  "goalModeType": "HARD",
  "goalType": "CPC",
  "billingMethodType": "CPC_WITH_MARGIN",
  "marginType": "TOTAL_BUDGET",
  "budgetType": "CURRENCY",
  "schedules": [
      {
        "budget": 100,
        "dailyBudgetType": "AUTO_ALLOCATED",
        "startDateStr": "2019-12-01T08:00:00Z",
        "endDateStr": "2019-12-06T07:59:59Z"
      }
  ],
  "feeList": [],
  "conversionList": [],
  "supplyType": "VERIZON_MEDIA",
  "language": "ENGLISH"
}

Example Response

{
  "response": {
     "id": 2222,
     "name": "Happy Medium O&O Native Line",
     "orderId": 1111,
     "bidPrice": 1,
     "goalAmount": 1,
     "maxGoal": 1,
     "marginGoal": 25,
     "billingPrice": 22,
     "completionThreshold": 0,
     "isNativeEnabled": true,
     "status": "NOT_STARTED",
     "pacingModeType": "EVEN",
     "mediaType": "DISPLAY",
     "goalModeType": "HARD",
     "goalType": "CPC",
     "billingMethodType": "CPC_WITH_MARGIN",
     "marginType": "TOTAL_BUDGET",
     "budgetType": "CURRENCY",
     "schedules": [
        {
             "id": 1071209,
             "budget": 100,
             "dailyBudgetType": "AUTO_ALLOCATED",
             "startDateStr": "2019-12-01T08:00:00Z",
             "endDateStr": "2019-12-07T07:59:59Z"
        }
     ],
     "feeList": [],
     "conversionList": [],
     "supplyType": "VERIZON_MEDIA",
     "language": "ENGLISH"
  },
  "errors": null,
  "timeStamp": "2019-11-16T02:44:03.940Z"
}

Read

To read line properties, make a GET request on the lines resource. There is no native-specific change to this method. This section is included as a quick reference.

GET /traffic/lines

Example Request

GET /traffic/lines/2222 HTTP/1.1
Host: <HOST_NAME>
Content-Type: application/json
Accept: application/json
X-Auth-Method: OAuth2
X-Auth-Token: <ACCESS_TOKEN>

Example Response

{
  "response": {
     "id": 2222,
     "name": "Happy Medium O&O Native Line",
     "orderId": 1111,
     "bidPrice": 1,
     "goalAmount": 1,
     "maxGoal": 1,
     "marginGoal": 25,
     "billingPrice": 22,
     "completionThreshold": 0,
     "isNativeEnabled": true,
     "status": "NOT_STARTED",
     "pacingModeType": "EVEN",
     "mediaType": "DISPLAY",
     "goalModeType": "HARD",
     "goalType": "CPC",
     "billingMethodType": "CPC_WITH_MARGIN",
     "marginType": "TOTAL_BUDGET",
     "budgetType": "CURRENCY",
     "schedules": [
        {
             "id": 1071209,
             "budget": 100,
             "dailyBudgetType": "AUTO_ALLOCATED",
             "startDateStr": "2019-12-01T08:00:00Z",
             "endDateStr": "2019-12-07T07:59:59Z"
        }
     ],
     "feeList": [],
     "conversionList": [],
     "supplyType": "VERIZON_MEDIA",
     "language": "ENGLISH"
  },
  "errors": null,
  "timeStamp": "2019-11-16T02:44:03.940Z"
}

Update

To update a line, make a PUT request on lines resource. This method supports partial updates.

PUT /traffic/lines

Example Request

PUT /traffic/lines/2222 HTTP/1.1
Host: <HOST_NAME>
Content-Type: application/json
Accept: application/json
X-Auth-Method: OAuth2
X-Auth-Token: <ACCESS_TOKEN>
{
  "schedules": [
     {
        "budget": 200,
        "startDateStr": "2020-02-16T08:00:00Z",
        "endDateStr": "2020-04-25T07:59:59Z"
     }
   ]
{

Example Response

{
  "response": {
     "id": 2222,
     "name": "Happy Medium O&O Native Line",
     "orderId": 1111,
     "bidPrice": 1,
     "goalAmount": 1,
     "maxGoal": 1,
     "marginGoal": 25,
     "billingPrice": 22,
     "completionThreshold": 0,
     "isNativeEnabled": true,
     "status": "NOT_STARTED",
     "pacingModeType": "EVEN",
     "mediaType": "DISPLAY",
     "goalModeType": "HARD",
     "goalType": "CPC",
     "billingMethodType": "CPC_WITH_MARGIN",
     "marginType": "TOTAL_BUDGET",
     "budgetType": "CURRENCY",
     "schedules": [
        {
             "id": 111,
             "budget": 200,
             "startDateStr": "2020-02-16T08:00:00Z",
             "endDateStr": "2020-04-26T06:59:59Z"
        }
     ],
     "feeList": [],
     "conversionList": [],
     "supplyType": "VERIZON_MEDIA",
     "language": "ENGLISH"
  },
  "errors": null,
  "timeStamp": "2020-02-16T04:19:56.881Z"
}

Create Native O&O eCPC Display or Video Line

The following table lists fields that require attention when you create DISPLAY or VIDEO line with Enhanced CPC goal and CPC margin billing.

Field

Value

Type

supplyType

VERIZON_MEDIA

string

objective

MAIL_SPONSORED or VISIT_WEB

string

mediaType

DISPLAY or VIDEO

string

goalType

ENHANCED_CPC

string

billingMethodType

CPC_WITH_MARGIN

string

goalModeType

HARD

string

pacingMode

EVEN

string

conversionList

Conversion pixel

array

Example Request

POST /traffic/lines HTTP/1.1
Host: <HOST_NAME>
Content-Type: application/json
Accept: application/json
X-Auth-Method: OAuth2
X-Auth-Token: <ACCESS_TOKEN>
{
  "name": "display-ecpc-1",
  "orderId": 1158136,
  "objective": "MAIL_SPONSORED",
  "supplyType": "VERIZON_MEDIA",
  "bidPrice": 0.2,
  "goalAmount": 0.2,
  "maxGoal": 0.2,
  "marginGoal": 25,
  "billingPrice": 22,
  "completionThreshold": 0,
  "isNativeEnabled": true,
  "status": "NOT_STARTED",
  "pacingModeType": "EVEN",
  "mediaType": "DISPLAY",
  "goalModeType": "HARD",
  "goalType": "ENHANCED_CPC",
  "billingMethodType": "CPC_WITH_MARGIN",
  "marginType": "TOTAL_BUDGET",
  "budgetType": "CURRENCY",
  "dailyBudgetType": "AUTO_ALLOCATED",
  "language": "ENGLISH",
  "schedules": [
    {
      "id": 1799832,
      "budget": 1000,
      "startDateStr": "2021-03-03T08:00:00Z",
      "endDateStr": "2021-06-01T06:59:59Z",
      "dailyBudgetType": "AUTO_ALLOCATED"
    }
  ],
  "feeList": [],
  "conversionList": [
    {
      "beaconId": 1234,
      "viewWindow": 7,
      "acceptViewThrough": true,
      "clickWindow": 7,
      "name": "1_Valid_Conversion_Rule",
      "viewBeaconValueDiscount": 0,
      "beaconValuePc": 2,
      "id": 1156,
      "clickWindowUnitType": "DAY",
      "viewWindowUnitType": "DAY"
    }
  ]
}