Yahoo Native Ads Marketplace¶
You can use the DSP Traffic API to buy inventory on Yahoo owned and operated publisher properties.
This guide is intended for application developers that have already integrated an application with the DSP Traffic API, but want to extend the application to include Yahoo native campaigns in the DSP.
To use the Yahoo native ads marketplace API, meet the following prerequisites:
Access to the Traffic API. If you don’t have access, check out Authentication.
Advertiser access to the Yahoo native features. To check whether an advertiser has access to the Yahoo native features, try creating a native line in the DSP UI. See Create Native Lines in the DSP UI help center for details.
If you see Yahoo Native Marketplace as an option on the New Line page, the advertiser has access to the Yahoo native features.
If your advertiser does not have access to the Yahoo native ads marketplace, contact your Yahoo representative.