Yahoo Native Ads Marketplace

You can use the DSP Traffic API to buy inventory on Yahoo owned and operated publisher properties.

Note

This guide is intended for application developers that have already integrated an application with the DSP Traffic API, but want to extend the application to include Yahoo native campaigns in the DSP.

Prerequisites

To use the Yahoo native ads marketplace API, meet the following prerequisites:

  1. Access to the Traffic API. If you don’t have access, check out Authentication.

  2. Advertiser access to the Yahoo native features. To check whether an advertiser has access to the Yahoo native features, try creating a native line in the DSP UI. See Create Native Lines in the DSP UI help center for details.

If you see Yahoo Native Marketplace as an option on the New Line page, the advertiser has access to the Yahoo native features.

verizon-media-native-marketplace-ui

If your advertiser does not have access to the Yahoo native ads marketplace, contact your Yahoo representative.

Topics to Navigate

Topic

Description

Happy Path

Explains how to use the Yahoo Native Ads Marketplace API to buy Yahoo owned and operated inventory.

Yahoo Native Lines

How to set up Yahoo native lines.

Yahoo Native Line Targeting

The targeting options available in the Yahoo native marketplace.

Yahoo Native Bid Multipliers

The bid multiplier options available in the Yahoo native marketplace.

Yahoo Native Lists

How to create native lists (app lists and site lists).

Yahoo Native Creatives

How to set up creatives in the Yahoo native marketplace.

Yahoo Native Ads

How to create ads in the Yahoo native marketplace.