DSP Campaigns With No Re-directs

Abstract

Describes how to enable Identity Enhanced Attribution for Yahoo DSP campaigns where there are no re-directs.

Overview

Identity Enabling Enhanced Attribution involves turning on the feature in the platform as well as ensuring a JavaScript Dot Tag is implemented on the client website.

Here is a quick checklist to make sure this applies to your DSP campaign:

  • You’re running in the Yahoo DSP.

  • You’re delivering traffic directly to your landing page.

  • The click-through URL and landing page URL are the same.

  • There are no additional Tracking URLs.

In the DSP UI

  1. In the DSP UI, navigate to the Advertiser in your seat.

  2. Click into Advertiser Properties in the top bar.

new campaign dsp
  1. In the bottom left corner, click the Enable enhanced attribution button.

enable attribution button

Direct to Landing Page Enablement in DSP

Since you’re not using any 3rd party tracking, the Yahoo Click ID (vmcid) is now appended to all click-through events.