Native Campaigns With No Re-directs

Abstract

Describes how to enable Identity Enhanced Attribution for Yahoo Native campaigns where there are no re-directs.

Overview

Identity Enabling Enhanced Attribution involves turning on the feature in the platform as well as ensuring a JavaScript Dot Tag is implemented on the client website.

Here is a quick checklist to make sure this applies to your Native campaign:

  • You’re running in the Yahoo Native platform.

  • You’re delivering traffic directly to your landing page. There are no Impression Tracking urls in the tracking section and the Destination URL for your ads are linking directly to the Advertiser website.

In the Native UI

Follow these steps to enable enhanced attribution in the Native UI:

  1. In your Yahoo Native ad campaign, click the gear icon in the top right of the UI and click the Account Settings menu item.

account settings
  1. Click Turn on auto-tagging and Save.

auto tagging on

This automatically appends the Yahoo Click ID macro (vcmid) to the destination url for the Dot Tag pixel to pick up.