Tracking User Actions¶
Describes how to track user actions both online and offline by selecting the types of pixels you wish to turn on and off in the DSP user interface.
You can track both online and offline user actions. Online user actions include anything that a user does online, like viewing impressions, clicking a Buy button, or creating an account. Offline actions include physical visits to your store (or a store that sells your products).
To track click-through conversions where third-party cookies are not available, you can turn on Enhanced Attribution to automatically generate and pass a privacy-safe click tracking ID for measurement of ad performance.
How It Works¶
To create and manage your online and offline pixels, navigate to the Tracking tab in the DSP UI:
From the DSP settings panel, click the Advertisers tab.
Select the link for the advertiser you are working with.
Click the Tracking tab.
Select the type of pixels you want to create.
Select one of the following tabs:
Enable Enhanced Attribution¶
To track click-through conversions where third-party cookies are not available, you can turn on Enhanced Attribution by navigating from the Advertiser page to the Advertiser Properties tab and clicking the checkbox, as shown below.
This feature provides a click ID to those who click on ads and the advertiser, which the advertiser can then send back to the DSP to confirm a conversion action has occurred as a result.