Campaign & Ad Creation

Creating your first ad and campaign on Yahoo properties is easy and fast. You can get rapidly up to speed in less than a few minutes. Once you define your campaign objectives in the Yahoo Native user interface, you’ll be off and running as you add images, text and videos.



Be sure to explore some of the topics in this section to successfully create and manage your Native ad campaigns.

Topics to Explore



How to create new campaigns

Describes how to choose a campaign goal when creating a new ad campaign.

How to manage your campaigns

Explains how to manage and optimize your campaigns, go live or pause your campaigns, and filter lists of your campaigns.

How to create your first ad

Describes where your ads run, how to create and manage your ads, as well as deleting ads.

How to preview your ad on Yahoo properties

Describes how to preview your ads.

Drive traffic to your website

Discusses the tools and resources you need to drive traffic to your website with your ads and campaigns.

Raise brand awareness

Describes the ad types and required assets you need to raise brand awareness for your ad campaigns.

Drive app installs on mobile

Explains the delivery of app install ads and the required assets.

How to take advantage of dynamic creative optimization

Describes how to use dynamic creative optimization (DCO) for best campaign results when combining common ad assets.


Lists some of the most frequently asked questions about campaign and ad group creation.