Create a New Campaign¶

Think of a campaign as a series of resources (including at least one ad group and one ad) that support a broad marketing goal, like driving traffic to your website, promoting brand awareness, or increasing conversions.

You can create ads from the Create new campaign page in the user interface, or by editing an existing campaign.

Begin By Choosing a Campaign Goal¶

Explore these various objectives for your creating your ad campaigns:

Raise Brand Awareness¶

Know my brand campaigns promote your business. You pay only when people see your ads (CPM) that appear on Yahoo sites and apps. You pay every time some views your video (CPV). This is for native and video ads, and is best for getting people to see your ads.

Navigate to How To Raise Brand Awareness to learn more.

Engage Users on Yahoo Mail¶

Open my mail ad campaigns engage users on Yahoo Mail. Using this campaign objective, you can promote new products, create new deals or generate leads.

Drive Traffic to Your Website¶

Visit my website campaigns bring people to your site. You pay only when someone clicks on your ads (CPC) that appear on Yahoo search, sites and apps. This is for native and search ads and is best for bringing people to your website.

Explore How To Drive Web Traffic to learn about this campaign objective.

Drive Traffic to Re-engage With Your App¶

Re-engage my app campaigns drive people to relaunch your mobile app and optimize to in-app events.

Check out Drive Mobile Re-Engage App Campaigns to learn more on how to use this campaign objective.

Drive Conversions With App Installs on Mobile¶

Download my app campaigns take people straight to the app store to download your app. Pay only when someone clicks on your image ads (CPC) that appear on Yahoo apps. You pay every time someone views your video (CPV). This is for native and video ads and is best for increasing app installs.

Drive Conversions & Promote Your Products¶

Promote my products are Dynamic Product Ads that you can personalize, depending on each of your customer’s unique shopping history and buying habits. These ads are ideal if you’re running an e-commerce or travel business, with large product catalogs.

Check out Dynamic Product Ads to learn more.

Learn More¶

These How-To’s tell you how to drive traffic to your website, raise brand awareness and drive users to install your app.

Topic	Task
How To Create Campaigns To Drive Web Traffic	Learn how to drive traffic to your website.
How To Create Campaigns To Raise Brand Awareness	Create campaigns to raise brand awareness.
How To Drive Installs on Your Mobile App	Learn how to drive app installs.