Create Ad Groups to Increase Brand Awareness

When you create a new Yahoo Native ad campaign, you also need to create an initial ad group.

Important

If you want to get up and running on Native quickly, you don’t need to create any additional ad groups. However, if you want to harness the full power of Yahoo Native, you can optionally set up additional ad groups for your campaigns. To set up additional ad groups, first create your campaign.

Step 1: Create Ad Groups

Follow these steps to create your ad group.

  1. From the Native UI, go to the Manage ads tab.

  2. From the Native UI Manage ads tab, select the link which to which you want to add an ad group.

  3. Click New Ad Group.

Step 2: Set Up Your Schedule & Budget

In the New ad group dialog, you name your ad group, set the dates you want the ads within your ad group to run, and set your Bid strategy (either with a focus on clicks or a focus on conversions). Finally, you set the Default bid: the amount in USD you are willing to pay on a Cost Per Click (CPC) basis.

To set your schedule and budget:

  1. Enter a name for your ad group.

  2. Set the schedule. Do one of the following:

  • Select Start running ads immediately.

  • Select Set a start and end date, and then select the dates you want the ad group to run.

  1. For bidding, enter the amount you want to pay for each 1000 impressions.

Step 3: Define Your Audience

Defining your audience tells Yahoo Native the types of people you to whom you want your ad to serve. If you want to use your campaign-level settings, you can skip this section.

If you do not want to use your campaign-level audience settings, move the Use my campaign level settings slider to the right.

To define an ad group-level audience:

  1. Define the locations you want to target. In the Locations text box, start typing the name of a country, state, city or Nielson Designated Marketing Area (DMA) that you want to target.

  2. If you want to set up negative geographical targeting (a list of countries that you do not want to target), click Advanced settings and type the name of the countries, states, cities, or DMAs where you do not want your ad to serve.

  3. Set up interest targeting for your native ads by selecting the hobbies and interests your customers pursue. The more interests you add, the more narrow your reach will be. To set up interest targeting, do one of the following:

  • Start typing the name of an interest in the text box

  • Click Browse to see a scrollable list of interests

Step 4: Choose Your Images

Upload images that are common to all the ads in the ad group. Later, when you create ads, you can upload additional ad-specific images.

Yahoo Native uses the large rectangle image to create a square image, but you can optionally upload a different square image if you like.

  1. Under the Large rectangle image, drag and drop an image or click Upload Image and browse to the image you want to upload. The minimum image size is 1200x627px and the aspect ratio should be 1.9:1.

  2. Optionally upload a square image. The suggested size for the square image is 627x627px, with a 1:1 aspect ratio.

  3. Upload an .mp4 or .m4v video.

Step 5: Enter Your Ad Group Text and Links

Create the text portion of the ad group. Use text and links that are common to all of the ads in the group.


Name

Standard Text Ads

New Expanded Text Ads

Title

1 line, comprised of 50 characters.

2 lines, comprised of 30 characters.

Description

1 line, comprised of 50 characters.

150 characters.

Display URL

Displays the URL that you’ve manually entered.

For Native Account Sync, the display URL will be automatically generated from the final URL and customized URL paths from your AdWords campaigns. For others, manually entered display URLs are still supported.

Landing URL

Displays the URL that you’ve manually entered.

For Native Account Sync, the landing URL will be automatically generated from one of your desktop final URLs and tracking templates from your AdWords campaigns. For others, manually entered landing URLs are still supported.

Note

The FAQs discuss some of the most frequently asked questions when working with expanded text ads.”

To create your ad group text and links

  1. Enter your ad title in the text box. Your title can be up to 50 characters.

  2. Enter the ad description. Your description can be up to 150 characters.

  3. Enter your company name. Your company name can be up to 35 characters.

  4. Enter your Destination URL. This is the page that you want users to land on when they click on this ad. Your Landing Page URL can be up to 1024 characters.

  5. Click Save Ad to save this ad (the combination of the text, links, and images you entered).

  6. Click Save to save the ad group.

Step 6: Preview Your Ad Group Content on Different Devices

Take a look at your ad group content to see how it looks on different devices.

Click the device icons and arrow icons to the right of the Text and links area to see if you need to make adjustments to any of your images or text.