Manage Ad Groups¶

You can perform a variety of tasks to manage your ad groups, including

edit an ad group if you want to rename it, edit the schedule or budget, or edit the audience.
enable or pause an ad group.
delete an ad group you no longer need.

Edit an Ad Group¶

Follow these steps:

From the Native Campaigns tab, select the link for the campaign associated with the ad group you want to edit.
Select the Ad Groups subtab.
Select the ad group you want to edit.
Click the Edit link.

Edit Your Schedule and Budget¶

In the Ad Groups Settings UI, you name your ad group, set the dates you want the ads within your ad group to run, and set the amount you are willing to pay on a Cost Per Click (Manual CPC) or Cost Per View (CPV) basis.

To edit your schedule and budget:

Enter a name for your ad group.
Set the schedule. Do one of the following:
- Select Start running ads immediately.
- Select Set a start and end date, and then select the dates you want the ad group to run.
For bidding, do the following:
- If you want to bid the same amount for native and search ads, set a cost per click (CPC) price.

Define Your Audience¶

Defining your audience tells Native Ad Platform the types of people to whom you want your ad to serve.

If you want to use your campaign-level settings, you can skip this section. If you do not want to use your campaign-level audience settings, move the Use my campaign level settings slider to the right.

To define an ad group-level audience:

Define the locations you want to target. In the Locations text box, start typing the name of a country, state, city or Nielson Designated Marketing Area (DMA) that you want to target.
If you want to set up negative geographical targeting (a list of countries that you do not want to target), click Advanced settings and type the name of the countries, states, cities, or DMAs where you do not want your ad to serve.
Set up interest targeting for your native ads by selecting the hobbies and interests your customers pursue. The more interests you add, the more narrow your reach will be. To set up interest targeting, do one of the following:

Start typing the name of an interest in the text box

Click Browse to see a scrollable list of interests

Click Save.

Go Live or Pause an Ad Group¶

To go live with an ad group or pause an ad group.

From Yahoo Native, click the Campaigns tab.
Select the campaign associated with the ad group you want to enable or pause.
From the list of ad groups, select the ad group you want to enable or pause.
Select Enable or Pause from the Actions menu.

Delete an Ad Group¶

If you no longer need an ad group, you can delete it.

To delete an ad group:

From Yahoo Native, click the Campaigns tab.
Select the campaign associated with the ad group you want to delete.
From the list of ad groups, select the ad group you want to delete.
Select Delete from the Actions menu.

View Dimensions Breakout in Tables¶

Use dimensions to look at the most important metrics for your adgroups. With dimensions breakouts, you can split your data into rows and compare metrics in-line. For example:

To view dimensions breakout in your tables:

Use the dimensions dropdown at the top of the adgroups table.
Select the dimension of your choice.
To remove a remove a dimension, select None in the dropdown.

Note

Some dimensions have different date range limitations than others. You will be notified of the limitations when you select a dimension.

View Total Metrics¶

You can view total metrics at the bottom of the table.

Totals for performance metrics are displayed in their respective columns in the total row.

The total number of ad groups within the account campaign is displayed next to the label Total ad groups.