Get Started with Yahoo Native Bulk

Use Yahoo Native bulk files to download and edit all the campaign data in your advertiser account. You can then simply edit the data in CSV format in an Excel spreadsheet.

In the Yahoo Native user interface, you can generate and download a bulk file and then use that file to edit the campaign data you downloaded, as well as to add new data.

Download a Sample File

You can download a sample file here

The sample file looks like this:

bulk spreadsheet

Bulk File Fields & Object Types

Once you’ve downloaded the bulk file, you’ll see that very row represents a single component. A specific ad, for example, is represented by one row, an additional ad by another row.

Each object type has attributes you can edit. Certain attributes are unique to specific object types, however, as described in the table below. The Object Type is a mandatory field and required in every row of an uploaded file. Use this field to tell Yahoo Native what is the object you are describing in a given row.

The Action field is mandatory and required in every row of an uploaded file. Use this field to indicate to the Yahoo Native the action you would like to perform for a given row. The field accepts either Add, Update or Delete. In downloaded files the field is empty. If the Action field is blank, the row is ignored and not considered for any additions or updates.


To ensure you have the most up-to-date column headers, you should export a correctly set-up campaign out of the UI and use that export as a template.


For a complete list of available object types and actions for your bulk files, see Bulk Fields & Object Types.

Upload Your Bulk Files

Bulk uploading for Yahoo Native is a faster alternative than manually creating each component in the UI. When you upload a bulk file, your changes are applied in the system and visible in the UI.