Segment 3P Target¶

Segment 3rd party targeting can be set at both the native campaign and ad group levels.

Important

You can only create or delete these targets, and only change the bid modifier.

Fields¶

Use these fields to create and manage 3rd party interest segments:

Name	Description	Type	Add	Delete
Segment ID	The ID of the 3rd party interest segment.	long	required	required
Campaign ID	The ID of the parent campaign.	long	required	required
Ad Group ID	The ID of the parent ad group.	long	required (if under the adgroup level)	required
Title	The name of the 3rd party interest segment.	string	optional. Read-only	optional
Bid Modifier	The bid modifier enables you to increase or decrease your search campaign bid for any 3rd party interest segment ID. The bid modifier range is: -90 to 900.	string	optional	optional
Match Type	Optional for creates, read-only for updates. If the value is `Negative`, we will apply negative targeting. Otherwise, if left blank, we will apply default positive targeting.	string	optional	optional

Create 3rd Party Interest Segment Targets¶

The following example contains the fields required for creating a 3rd party interest segment target. All other fields in this spreadsheet are blank and are not shown:

Action	Object Type	Campaign ID	Segment ID	Status
Add	Segment 3P Target	123	20022219	(not required - will default to Active)

Update 3rd Party Interest Segment Target¶

Updates are not supported for 3rd party interest segment targeting. If you need to update an existing interest segment target, you need to delete the target and add a new one.

Delete 3rd Party Interest Segment Target¶

The following example contains the fields required for deleting a 3rd party interest segment target. All other fields in this spreadsheet are blank and are not shown:

Action	Object Type	Campaign ID	Segment ID
Delete	Segment 3P Target	123	20022219