Custom Audience¶

Custom Audience can be set at both campaign and ad group levels.

Important

You can only create or delete these targets, and only change the bid modifier.

Fields¶

Use these fields to create and manage custom audience:

Name	Description	Type	Add	Delete
Segment ID	The ID of the custom audience	long	required	required
Campaign ID	The ID of the parent campaign.	long	required	required
Bid Modifier	The bid modifier enables you to increase or decrease your search campaign bid for any custom audience ID. The bid modifier range for custom audience is: -90 to 900.	string	optional	optional
Match Type	Optional for creates, read-only for updates. If the value is `Negative`, we will apply negative targeting. Otherwise, if left blank, we will apply default positive targeting.	string	read-only/optional	optional

Create Custom Audience¶

The following example contains the fields required for creating custom audience. All other fields in this spreadsheet are blank and are not shown:

Action	Object Type	Campaign ID	Segment ID	Status
Add	Custom Audience	123	20022219	(not required - will default to Active)

Update Custom Audience¶

Updates are not supported for Custom Audience. If you need to update an existing Custom Audience, you need to delete the custom audience and add a new one.

Delete Custom Audience¶

The following example contains the fields required for deleting a custom audience. All other fields in this spreadsheet are blank and are not shown:

Action	Object Type	Campaign ID	Segment ID
Delete	Custom Audience	123	20022219