Segment Interest Target

Segment interest (Native Audience Segments) targeting is available for native campaigns and can be set at both the campaign and ad group levels.

Fields

The following fields are available for creating and managing an segment interest target:

Name

Description

Type

Add

Delete

Segment ID

The ID of interest.

long

required

required

Interest

The name of the interest associated with the Segment ID.

string

optional

optional

Campaign ID

The ID of the parent campaign.

long

required

required

Ad group ID

The ID of the parent ad group.

long

Required, if applied at the ad group level

Required, if deleted at the ad group level

Match Type

Optional for creates, read-only for updates. If the value is Negative, we will apply negative targeting. Otherwise, if left blank, we will apply default positive targeting.

string

optional

optional

Create Segment Interest Target (Ad Platform Audience Segments)

The following example contains the fields required for targeting an interest. All other fields in this spreadsheet are blank and are not shown:

Action

Object Type

Campaign ID

Segment ID

Interest

Status

Add

Segment Interest Target

123

50471755

Books

(not required - will default to Active)

Update Segment Interest Target (Ad Platform Audience Segments)

Updates are not supported for Segment Interest Targets. If you need to update an existing Interest Target, you need to delete the Segement Interest Target and add a new one.

Delete Segment Interest Targets

The following example contains the fields required for deleting a segment interest target. All other fields in this spreadsheet are blank and are not shown:

Action

Object Type

Campaign ID

Segment ID

Delete

Segment Interest Target

123

50471755