Site [Group] X Device Target

Site Bid Adjustments, or Site X Device Targeting, allows native advertisers to modify their bids on a per-site, per-device basis on selected sites. This is applicable to native channel only. Support is provided for VisitWeb or PromoteBrand and Shopping objectives only. Site [Group] X Device targeting can be set at either the campaign or ad group level.

Note that Site [Group] X Device Targeting has been introduced in the latest version of Bulk and is also supported in Bulk v2 and beyond. Site [Group] X Device targeting allows native advertisers to modify their bids on a per-site group, per-device basis on selected site groups, and is applicable to native channels-only, as well as VisitWeb, Shopping or PromoteBrand objectives-only.

Site [Group] X Device targeting can be set at either the campaign or ad group level. Some sites have been migrated to site groups.

A Bulk example for creating a Site [Group] X Device Target with the required fields is shown below in the last table.

Important

You can only create or delete these targets, and only change the bid modifier.

Note

The maximum limit is 300 for site [group] x device targeting attributes. An error will be returned if you exceed that limit.

Fields

The following fields are available for creating and managing a site [group] x device target:

Name

Description

Type

Add

Delete

Site

The site name to target. For a list of the valid sites, refer to Data Dictionary Lists of Valid Site Names

enum

required

required

Device

The device to target. Can be set to one of the following:

  • MOBILE

  • DESKTOP

enum

required

required

Campaign ID

The ID of the parent campaign.

long

Required if the target is set at the campaign level.

Required if the target is set at the campaign level.

Ad Group ID

The ID of the parent ad group.

long

Required if the target is set at the ad group level.

Required if the target is set at the ad group level.

Bid Modifier

The bid modifier enables you to increase or decrease your native campaign bid for any valid site+device. The bid modifier (%) range is: -80 to 800.

integer

required

optional

Create Site [Group] X Device Targets

The following example contains the fields required for targeting a site [group] x device. All other fields in this spreadsheet are blank and are not shown:

Action

Object Type

Campaign ID

Site

Device

Bid Modifier

Add

Site [Group] X Device Target

123

HOMEPAGE_US

DESKTOP

50

Update Site [Group] X Device Targets

The following example shows updating the bid modifier for the Site [Group] X Device. Only bid modifier is updatable. Other fields in this spreadsheet are blank and are not shown:

Action

Object Type

Campaign ID

Site

Device

Bid Modifier

Update

Site [Group] X Device Target

123

HOMEPAGE_US

DESKTOP

20

Delete Site [Group] X Device Targets

The following example shows deleting the bid modifier for the Site [Group] X Device. Other fields in this spreadsheet are blank and are not shown:

Action

Object Type

Campaign ID

Site

Device

Delete

Site [Group] X Device Target

123

HOMEPAGE_US

DESKTOP

Create Site [Group] X Device Targets

The following example contains the fields required for targeting a site [group] x device. All other fields in this spreadsheet are blank and are not shown:

Object Type

Site

Device

Campaign ID

Bid Modifier

Site [Group] X Device Target

MSN_US

DESKTOP

46576

-80