Site [Group] X Device Target¶
Site Bid Adjustments, or Site X Device Targeting, allows native advertisers to modify their bids on a per-site, per-device basis on selected sites. This is applicable to native channel only. Support is provided for VisitWeb or PromoteBrand and Shopping objectives only. Site [Group] X Device targeting can be set at either the campaign or ad group level.
Note that Site [Group] X Device Targeting has been introduced in the latest version of Bulk and is also supported in Bulk v2 and beyond. Site [Group] X Device targeting allows native advertisers to modify their bids on a per-site group, per-device basis on selected site groups, and is applicable to native channels-only, as well as VisitWeb, Shopping or PromoteBrand objectives-only.
Site [Group] X Device targeting can be set at either the campaign or ad group level. Some sites have been migrated to site groups.
A Bulk example for creating a Site [Group] X Device Target with the required fields is shown below in the last table.
Important
You can only create or delete these targets, and only change the bid modifier.
Note
The maximum limit is 300 for site [group] x device targeting attributes. An error will be returned if you exceed that limit.
Fields¶
The following fields are available for creating and managing a site [group] x device target:
Name |
Description |
Type |
Add |
Delete |
|---|---|---|---|---|
Site |
The site name to target. For a list of the valid sites, refer to Data Dictionary Lists of Valid Site Names |
enum |
required |
required |
Device |
The device to target. Can be set to one of the following:
|
enum |
required |
required |
Campaign ID |
The ID of the parent campaign. |
long |
Required if the target is set at the campaign level. |
Required if the target is set at the campaign level. |
Ad Group ID |
The ID of the parent ad group. |
long |
Required if the target is set at the ad group level. |
Required if the target is set at the ad group level. |
Bid Modifier |
The bid modifier enables you to increase or decrease your native campaign bid for any valid site+device. The bid modifier (%) range is: -80 to 800. |
integer |
required |
optional |
Create Site [Group] X Device Targets¶
The following example contains the fields required for targeting a site [group] x device. All other fields in this spreadsheet are blank and are not shown:
Action |
Object Type |
Campaign ID |
Site |
Device |
Bid Modifier |
|---|---|---|---|---|---|
Add |
Site [Group] X Device Target |
123 |
HOMEPAGE_US |
DESKTOP |
50 |
Update Site [Group] X Device Targets¶
The following example shows updating the bid modifier for the Site [Group] X Device. Only bid modifier is updatable. Other fields in this spreadsheet are blank and are not shown:
Action |
Object Type |
Campaign ID |
Site |
Device |
Bid Modifier |
|---|---|---|---|---|---|
Update |
Site [Group] X Device Target |
123 |
HOMEPAGE_US |
DESKTOP |
20 |
Delete Site [Group] X Device Targets¶
The following example shows deleting the bid modifier for the Site [Group] X Device. Other fields in this spreadsheet are blank and are not shown:
Action |
Object Type |
Campaign ID |
Site |
Device |
|---|---|---|---|---|
Delete |
Site [Group] X Device Target |
123 |
HOMEPAGE_US |
DESKTOP |
Create Site [Group] X Device Targets¶
The following example contains the fields required for targeting a site [group] x device. All other fields in this spreadsheet are blank and are not shown:
Object Type |
Site |
Device |
Campaign ID |
Bid Modifier |
|---|---|---|---|---|
Site [Group] X Device Target |
MSN_US |
DESKTOP |
46576 |
-80 |