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- Contents
- Targeting
- Tracking Conversions
- Creating Custom Audiences
- Manage Custom Audiences
- Enhanced Lookalike Audience Capability
- Use Third-Party Audiences For Targeting & Expanded Reach
- Use Conversion Counting To Control & Optimize Your Campaigns
- Use Yahoo Interest Categories For Targeting & Expanded Reach
- Use Site Blocking For Brand Safety & Improved Performance
- Use Native Keyword Retargeting to Customize Search Targeting at the Keyword Level
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How-To’s¶
These How-To’s describe the tips and techniques you can use in your Yahoo Native ad campaigns to drive more traffic to your website, raise brand awareness, drive mobile app installs, and more.
Storytelling Principles¶
Be sure to check out this how-to video on Writing Compelling Ad Copy.

Topics to Navigate¶
Explore these topics which are grouped according to tasks, optimization techniques and performance objectives.
Optimize Campaigns¶
Topic |
Description |
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Describes how to define your audience, set your ad budget, select images, create ad text and links. |
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Explains how to define your audience, set your ad budget, select images, create ad text and links, and preview your ad on different devices. |
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Explains how to create an app install campaign. |
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Details how to create conversion rules for your campaigns. |
Use Bid Adjustments¶
Topic |
Description |
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How to use native bid adjustments to optimize supply & device placement |
Discusses how you can adjust bids to optimize supply and device placement toward your campaign objectives. |
Explains how you can identify top-performing sites and bid more on just those sites. |
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How to use sub-account budgeting to set monthly or total budgets |
Describes how you can use sub-account budgeting to set monthly or total budgets for your Yahoo Native ad campaigns. |
How to use bidding strategies to maximize conversions for your campaigns |
Discusses how you can maximize conversions for your Yahoo Native ad campaigns using different bidding strategies. |
Drive User Engagement¶
Topic |
Description |
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Provides best tips for writing ads, titles, descriptions and producing images that get more ad clicks. |
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Discusses how to think native, identify your brand message, maintain brand consistency, adhere to technical requirements for images, specify the correct logo and text, know if your native ads are working. |
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Explains the technical requirements for video, pricing, best practices, with examples of native brand videos that work and don’t work. |
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Describes how to take advantage of sitelinks, which are additional website links that appear below your ads. |
Optimization Techniques¶
Topic |
Description |
---|---|
How to use the countdown timer for flash sales to increase CRT |
Describes how you can the countdown timer to increase CTR for native ads by enabling users to take quick and decisive action to purchase your product before a sale ends. |
Details how you can using deeplinking. |
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Explains how you can monitor your account change history in the Native UI. |
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Describes how you can use search on native for your Native campaigns. |
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How to create carousel ads to drive user engagement and demand |
Details how you can create carousel ads for your Native campaigns on desktop, mobile and mail. |
Describes how you can use call extensions or click-to-call for your Native ad campaigns. |