How-To’s¶

These How-To’s describe the tips and techniques you can use in your Yahoo Native ad campaigns to drive more traffic to your website, raise brand awareness, drive mobile app installs, and more.

Storytelling Principles¶

Be sure to check out this how-to video on Writing Compelling Ad Copy.

https://s.yimg.com/oo/cms/products/nativeandsearch-advertiser-guide-docs-vmdn/howtos/images/storytelling-ad-principles_f9d388804.png

Topics to Navigate¶

Explore these topics which are grouped according to tasks, optimization techniques and performance objectives.

Optimize Campaigns¶

Topic	Description
How to create campaigns to drive web traffic	Describes how to define your audience, set your ad budget, select images, create ad text and links.
How to create campaigns to raise brand awareness	Explains how to define your audience, set your ad budget, select images, create ad text and links, and preview your ad on different devices.
How to drive mobile app installs	Explains how to create an app install campaign.
How to create conversion rules for campaigns	Details how to create conversion rules for your campaigns.

Use Bid Adjustments¶

Topic	Description
How to use native bid adjustments to optimize supply & device placement	Discusses how you can adjust bids to optimize supply and device placement toward your campaign objectives.
How to use site bid adjustments to modify your bids	Explains how you can identify top-performing sites and bid more on just those sites.
How to use sub-account budgeting to set monthly or total budgets	Describes how you can use sub-account budgeting to set monthly or total budgets for your Yahoo Native ad campaigns.
How to use bidding strategies to maximize conversions for your campaigns	Discusses how you can maximize conversions for your Yahoo Native ad campaigns using different bidding strategies.

Drive User Engagement¶

Topic	Description
How to get more clicks with your ads	Provides best tips for writing ads, titles, descriptions and producing images that get more ad clicks.
How to create native ads with images	Discusses how to think native, identify your brand message, maintain brand consistency, adhere to technical requirements for images, specify the correct logo and text, know if your native ads are working.
How to create native ads with videos	Explains the technical requirements for video, pricing, best practices, with examples of native brand videos that work and don’t work.
How to create sitelink extensions	Describes how to take advantage of sitelinks, which are additional website links that appear below your ads.

Optimization Techniques¶

Topic	Description
How to use the countdown timer for flash sales to increase CRT	Describes how you can the countdown timer to increase CTR for native ads by enabling users to take quick and decisive action to purchase your product before a sale ends.
How to use deeplinking	Details how you can using deeplinking.
How to monitor account change history	Explains how you can monitor your account change history in the Native UI.
How to use search on native for your search campaigns	Describes how you can use search on native for your Native campaigns.
How to create carousel ads to drive user engagement and demand	Details how you can create carousel ads for your Native campaigns on desktop, mobile and mail.
How to use call extenstions for search campaigns	Describes how you can use call extensions or click-to-call for your Native ad campaigns.