How To Create Campaigns To Raise Brand Awareness¶
To create a campaign to raise brand awareness, navigate to the Advertisers tab and click New Campaign. On the Choose your campaign objective page, click Select next to Know my brand.
On the Create a new campaign page, give your campaign a name.
Define Your Audience¶
Defining your audience tells Native the types of people you to whom you want your ad to serve.
Follow these steps to define your audience:
Define the locations you want to target. In the Locations text box, start typing the name of a country, state, city or Nielson Designated Marketing Area (DMA) that you want to target.
If you want to set up negative geographical targeting (a list of countries that you do not want to target), click I want to exclude locations and type the name of the countries, states, cities, or DMAs where you do not want your ad to serve.
Define the language you want to target. You can target one language only. Select your audience’s primary language from the Language dropdown list.
Important
Your ad text must be in the language you select for targeting.
Define the gender you want to target. For Gender, click Male, Female, or All.
Select the age range you want to target or select All.
Set up interest targeting for your native ads by selecting the hobbies and interests your customers pursue. The more interests you add, the more narrow your reach will be. To set up interest targeting, do one of the following: - Start typing the name of an interest in the text box - Click Browse to see a scrollable list of interests
If you have created a custom audience and want to use it for targeting in this campaign, start typing the name of the audience in the Custom audiences text box.
If you want to create a new custom audience, click Create a new custom audience.
Set Your Ad Budget¶
Campaigns that drive website traffic are on a cost per click (CPC) basis.
You can set the maximum amount you want to pay per billing cycle, and set the billing cycle frequency.
To set your ad budget:
Start typing the name of the currency you want to use for budgeting purposes.
Enter the maximum amount you want to pay each billing cycle.
Select the billing cycle timeframe from the dropdown list. For example, select Daily if you want the billing cycle to be based on a daily amount.
Set up an Ad Group¶
Ad groups are groupings of ads that help you evaluate various optimization strategies (such as creative elements, bidding, and targeting). On the design side, for example, you can test out different headlines, creatives, ad copy, or calls to action against each other to see which one performs best. On the bidding side, you can test out different bid prices to see which bid yields the most clicks or conversions.
To set up an ad group:
Type a name for the ad group.
Select a scheduling option: - Select Start running ads immediately if you are ready to run your ads. - Select Schedule to set a start and end date.
Start typing the currency you want to use for billing purposes.
Enter the maximum amount you want to pay per click.
Select Your Images¶
To begin creating a campaign, upload the images you will use in your campaign.
To upload your image assets:
Native uses the large rectangle image to create a square image, but you can optionally upload a different square image if you like.
Under the Large rectangle image, drag and drop an image or click Upload Image and browse to the image you want to upload. The minimum image size is 1200x627px and the aspect ratio should be 1.9:1.
Optionally upload a square image. The suggested size for the square image is 627x627px, with a 1:1 aspect ratio.
Optionally upload an MP4 video.
Enter Your Ad Text and Links¶
Create the text portion of the ad.
Important
Native provides support for Expanded Text Ads for search campaigns. If you’re a search advertiser, you’ll have additional space now to craft longer and more compelling ad titles for improved user engagement. The table below describes these new features.
Name |
Standard Text Ads |
New Expanded Text Ads |
|---|---|---|
Title |
1 line, comprised of 50 characters. |
2 lines, comprised of 30 characters. |
Description |
1 line, comprised of 50 characters. |
150 characters. |
Display URL |
Displays the URL that you’ve manually entered. |
For Native Account Sync, the display URL will be automatically generated from the final URL and customized URL paths from your Google Ads campaigns. For others, manually entered display URLs are still supported. |
Landing URL |
Displays the URL that you’ve manually entered. |
For Native Account Sync, the landing URL will be automatically generated from one of your desktop final URLs and tracking templates from your Google Ads campaigns. For others, manually entered landing URLs are still supported. |
The FAQs discuss some of the most frequently asked questions when working with expanded text ads.”
To create your ad text and links:
Type your ad title in the text box. Your title can be up to 50 characters.
Type the ad description. Your description can be up to 150 characters.
Type your company name. Your company name can be up to 35 characters.
Type your Display URL. The display URL only appears on your ad if the ad is served as a search results page. The display URL helps with the following: - Branding your company - Giving users an idea about where your ad will take them when they click on it
Note
You don’t need to include the “http://” but you should include the “www.” Your display URL can be up to 35 characters, and you need to use the same URL for smartphones, desktops and tablets.
Type your Destination URL. This is the page that you want users to land on when they click on this ad. Your Landing Page URL can be up to 1024 characters.
If you have a call to action button, select your button from the dropdown list.
Preview Your Ad on Different Devices¶
Take a look at your ad to see how it looks on different devices.
Click the device icons and arrow icons to the right of the Text and links area to see if you need to make adjustments to any of your images or text.
Enter Your Keywords and Create Your Campaign¶
Provide a list of keywords you want to target in your search ads.
Choose words and phrases that customers would use to search for your products and services.
