Yahoo Ad Policies

Be sure to review the following categories & guidelines for Yahoo Advertising Polices.

Categories & Guidelines

Category

Description

Yahoo Advertising Policies

Points you to the Verizon Advertising Policy page, which is the source of truth for ad policies.

Ad Copy Language & Style

Describes some of the frequent issues concerning ad style, usage, compliant and non-compliant text.

Relevant Ad Text

Describes Yahoo policy regarding relevant text and description for ads and why some ads are declined.

Sponsored by Box

Addresses why an ad was declined for Inaccurate Sponsor Name.

Spammy Content or Arbitrage

Explains why an ad was declined for Spammy Content and Arbitrage.

Sexually Suggestive or Immodest Ads

Describes why an ad was declined for Sexually Suggestive Text.

Securities

Describes why an ad was declined for Securities.

Price Claims or Savings Claims

Describes why an ad was declined for Price Claims or Savings Claim in Ad.

Pay to Bid Sites

Describes why an ad was declined for pay-to-bid site and explains policy guidelines.