Performance Reports

Yahoo Native Ad Platform Reporting provides you with a flexible way to get the data you need, so you can create different types of on-demand performance reports and prepare those reports for exporting and scheduling.

Use Reporting to view different aspects of your campaign, by various elements of your campaign, by targeting attributes, or by specific product features.

Navigate to the Reporting tab from the Reporting Dashboard like this:

  1. Click the icon on the right that resembles a clock.

  2. Select Create Reports from the dropdown menu.

You can create reports to query cubes, which are pre-defined collections of fields. When you query cubes, you can choose the rollup aggregation level, apply various filters, and select which fields you would like the report to include.

Report Types You Can Schedule or Generate

You can create scheduled reports or generate on-demand performance reports at various levels of the campaign setup, or by targeting dimensions or by specific product features.

Campaign, Ad Groups, and Ad Performance Reports

These reports show performance data – the number of clicks, impressions, and conversions; and the click-through rate, ad spend, cost per click, cost per installation, and CPM – at different levels:

Report

Description

Campaign Performance

Campaign level report showcasing performance per campaign in your account for the specified date range.

Ad Group Performance

Ad group level report showcasing performance per ad group in your account for the specified date range.

Ad Performance

Ad level report showcasing performance per ad group in your account for the specified date range.

Custom Performance

Shows all of the above.

Keyword Performance Reports

These reports display how certain keywords perform at different levels:

Report

Description

Keyword Performance

Provides keyword-level performance per ad in the account for the date range specified.

Keyword and ad performance for third-party partner

Provides keyword and ad level information in a specific format designed for 3rd party tool providers. Configuration of keyword performance reports for integration with providers like MARIN can be done using this report.

Custom Keyword

Shows custom metrics related to keywords.

Ad Extension Performance Reports

These reports show how search ad extensions perform at different levels:

Report

Description

Campaign performance with ad extensions

Provides standard performance metrics (impressions, clicks, spend, conversions, etc) grouped per campaign, per ad extension, showing comparative performance for each ad extension in each ad within the account.

Ad extension performance

Provides standard performance metrics (impressions, clicks, spend, conversions, etc) grouped by ad extension, for the specific account. This report shows performance of each ad extension within the account.

Adjustments Report

This report shows the adjustments that were applied to an account or campaign

Report

Description

Custom Adjustments

Shows all performance metrics for an account, campaign and if the spend was an adjustment (i.e., credited back to you).

Product Ads Performance Reports

This report shows how search product ads perform at a campaign level and the different levels of the product hierarchy defined in your product feeds:

Report

Description

Custom Product Ads

Shows all product ads performance metrics.

Domain Performance Reports

This report shows the date range and date breakdown for sites or app packages that you wish to block, based on the performance of the site. You can also use performance reports to verify that site blocks you entered were successfully blocked.

Report

Description

Domain Site Blocking

Shows the schedule and date range for site blocking of domains or app packages. Note that Top Domain refers to the top level web domain where the ad was served. Package Name refers to the mobile package name where the ad was served.

To view the domain performance reports:

  1. Navigate to Reporting > Domain performance report:


domain performance report
  1. Specify the date range, breakdown (by day or hour) and schedule.


domain performance report
  1. Once you’ve completed your selections, click Create report.

Important

If you see an NA in your report, it indicates that the ad request does not return any data.

Note

Data for the domain performance report is available since October 1, 2018.

For more information about site blocking, refer to Use Site Blocking for Brand Safety & Improved Performance.

Some Reporting Tips

To view all the fields available, fields selected by default, and additional group by options, like month and week, click the Show Details button.

Only select those fields that you need. The more fields you have, the slower your report. More = Slower, Less = Faster.

If you don’t want data by a specific level, remove ALL the metadata and ID’s for that level. For example: If you don’t want data by Ad, remove all the Ad related fields (Ad Id, Ad Format, Ad Title, Ad Description, Ad Status, Ad SponsoredBy, Ad Landing URL, Ad Image URL, Ad Display URL).