Create Custom Audiences

Think of an audience as a group of users with similar web browsing or buying habits.

In Yahoo Native, you can use your data to find your customers on with Native Custom Audience segments. Once you create an audience, you can include that audience in any new campaigns you create. Likewise, you can also exclude that audience from any new campaigns.

Types of Audiences You Can Create

You can create the following types of audiences:

People who visit your website

People who are on your email lists


Your custom list of people



You can only build website audiences based on your own Dot tags (explained in the next sections). You can’t build audiences based on the Dot tags that belong to your competitors, for example.