FAQs¶

How do in-app events work?¶

If you’re an app advertiser, you can send in-app events into Native. You can use in-app events to build a custom audience for retargeting campaigns on iOS or Android, or to cross-promote your users to different apps.

You send in-app events to Native via your standard 3rd-party trackers.

Supported 3rd-party trackers include

• Tune

• Adjust

• AppsFlyer

• Kochava

• Flurry Pulse

How do I inform the 3rd-party tracker to send in-app events?¶

Each supported 3rd-party has an option in their UI to send in-app events to Native. To successfully send in events, you must enter the Conversion Tag ID into the 3rd-party UI and choose which events to send in.

How do 3rd-party trackers send in-app events into Native?¶

3rd-party trackers send in-app events to a Yahoo endpoint that they’ve specifically integrated with.

Where do I find my Yahoo Conversion Tag ID?¶

Open your Native account and navigate to Settings > View tag code. On this page, you’ll find the Yahoo Conversion Tag ID listed, like this: ‘pixelId’:’402930’. In this case, the Yahoo Conversion Tag ID = 402930.

Can I build a custom audience off of the in-app events?¶

Yes.

How do I set up a custom audience off of in-app events?¶

Navigate to Shared library > Custom Audience > App Events section of the Native UI. Define the following:

• The app to which you’ll be sending in-app events.

• The name of the event category.

• The name of the event action.

The dot pixel ID of your 3P that will send into Native.