Track Customers Coming to a Specific Page

To track the number of times your customers reach a specific page, follow these steps:

  1. Once you’ve entered the Name, Category and Conversion value, move to the Destination URL field.

  2. Click Destination URL. In so doing, you’ll be able to specify the type of rule conversion you want.

  3. In the Destination URL field, select from the three matching options: Equals to, Begins with, or Regular expression.


When deciding on your options, consider the following:

If your destination URL is dynamic, you should define the URL using Begins with or Regular expression.

If you wish to track a specific URL that doesn’t have any changing variables, use Equals to and Native & Search will track the exact URL defined from the first to last character. To do this, you need to type the URL protocol https://.


When using Equals to to define your destination URL, you must place the tag on the page of the site matching the URL as defined in the UI. For instance, if the URL where you want to track a conversion is “http://www.mycoolproduct/thankyou.html”, then be sure to use this URL exactly as it is for the goal you’ve defined. If your “thank you” or conversion pages have additional IDs - for example, a delivery ID - you should define your destination URL using Begins with, like this: “http://www.mygoodproduct/thankyou.html?DeliveryId=1234”. On additional pages, it would be “http://mycoolproduct/thankyou.html?DeliveryID=5678”.

Using Begins with helps you eliminate the variable trailing information in the URL.

To track all the pages like the ones in the above examples, you would define your destination goal as Begins with: “http://mycoodproduct/thankyou.html”.


The following examples (matching those above) will register as a match for Begins with tracking:

If you wish to define URL patterns and text in the destination URL, use Regular expressions, which are sets of symbols and characters. You can use these to match multiple criteria in the destination URL.