Topics to Navigate

The Verizon Media Advertiser Guide is grouped into these topics, which you can easily navigate and explore, depending on the kinds of tasks you want to accomplish.

The How-To’s are a great way to get rapidly up to speed with Verizon Media advertising as you define your campaign objectives, create native ads with images or videos, and more.

Learn how to drive traffic to your website

Learn how to target and track conversions

How to drive app installs

How to create more clicks for your ads

Complete Topic List

If you’re new to Verizon Media advertising, you can start with Ad Basics, learn how to create campaigns and ad groups, and move on to learn how you can take advantage of targeting and reporting in your campaigns.



Verizon Media Ad Basics

Learn the basics of native ads, how to get started and create engaging ads for your campaigns.

Campaign & Ad Creation

Create your first native and search ad campaign and learn how to manage your campaigns.

Ad Group Creation

Learn how to create and manage ad groups.


Pick up on tips and techniques for creating campaigns that drive traffic to your website, raise brand awareness, get more clicks on your ads, how to create native ads with images and videos.

Billing Basics

Learn how Verizon Media advertising bills you, using Post Pay and how to take advantage of auto-reload and ways to set up your payment account.

Keyword Basics

Use Keywords in the Native & Search UI to search for keywords, view keywords, and to review performance stats and bid information associated with those keywords.


Use Native & Search bulk files to download and edit all the campaign data in your advertiser account and import bulk files easily using the Google Ads Import/Editor tool.

Reporting & Key Metrics

Use reporting to track key metrics for managing and optimizing your campaigns, with the Verizon Media reporting Dashboard.


Take advantage of targeting tools for tracking conversions and creating custom audiences.

Yahoo Ad Polices

Learn about Verizon Media advertising policies and guidelines.

What’s New

Learn about new Verizon Media advertising features, updates and changes.

Glossary of Key Terms, Definitions & Concepts

Learn Verizon Media advertising terminology.


Tap into and explore Verizon Media advertiser resources.