April 2016

Gemini now provides you with the capability of using conversion rules in your campaigns at the advertiser level.

Check out this new feature in How To Use Conversion Rules in Your Campaigns.

If you’ve already created conversion rules for your campaigns, you can now select one or more of these rules from an entire list available at the advertiser level.

Measure & Optimize Campaign Performance

Conversion tracking is a great way to determine if your campaign is working and how effective it is. You can then measure and optimize your campaign’s performance.


If you’re not familiar with conversion rules and how to create them, you should read these topics to get started:

Conversion Rule Basics

You create a conversion rule with a name and category, adding a default value and specifying the URL of your conversion web page. You then place a code snippet - a conversion tracking tag - on your website. This code snippet informs you when a user has reached the conversion page or taken an action on your web page.

New Change History Available in Gemini UI

The new Change History, called Account History, is now available in the Gemini UI.

How It Works

To access Account History in the UI:

  1. Click the Tools tab next to Reporting and select Account History from the dropdown menu.

new account history
  1. Account History provides you with a 6 month look-back into changes you’ve made in your Gemini account. Note that keyword-level changes are not currently supported in this version.

  2. Navigate your Account History report in four different columns that display relevant change history information:

  • Activity: This is the level in the account hierarchy that was changed AND what entity within that hierarchy. For example: Campaign ID 345409325. If the activity is campaign related, click the hyperlink to view the specific change.

  • Changes: Denotes what the prior value was and what the new value is.

  • Updated by: Denotes the username who made the change.

  • Date and Time: Denotes when the update was made.


The campaign or ad group name is present in the change history report – not just the ID.