Complete What’s New - Archived¶

January 2019¶

Check out these new features, enhancements and changes introduced in the Verizon Media Native Ad Platform.

Introducing Site Blocking For Brand Safety & Improved Performance¶

We’ve introduced the capability to block sites in supply targeting, available in the Native & Search API, Bulk and UI. Note that Site Block Targeting is available for Native campaigns, and can only be set at the campaign level. Also, bid modifiers are not allowed for Site Block Targeting. Blocking sites is useful for ensuring the safety of your brand as well as improving the performance of your Native campaigns. For more details on how it works, see Bulk Fields. For an overview of how it works, check out How to Use Site Blocking.

UI Support Added for Oath Interest Segments¶

UI support for Oath Interest Segments has been added in Native & Search. For details, see the How to Use Interest Segments.

Video Overview: New Supply Group Bid Insights Tool¶

We’ve added a new video walkthrough in the Advertiser Guide to introduce Supply Group Bid Insights, a new tool in our Native & Search UI Insights feature suite. This short video includes a UI walkthrough of the tool and explains Bid Strength optimization in depth. Also see the Advertiser Guide for more information about key features, how it works, and FAQs.

Make Bulk Edit Changes Directly in the UI¶

You can now make bulk edits directly in the Native and Search UI across multiple campaigns. This is particularly useful for advertisers who are not using bulksheet uploads and downloads as their primary method to modify campaign settings. See the overview in bulk operations for more details about how it works.

December 2018¶

Check out these new features, enhancements and changes introduced in Oath Ad Platforms.

New Guide on How to Create & Manage Product Feed Operations¶

If you’re working with Native Feed Ads for your product catalog, you’ll want to reference the new Product Feed Formats & Requirements guide, which is now available: Create & Manage Product Feed Operations.

Using Native & Search, you can create, update and delete product feeds.

A sample product feed spreadsheet in .csv format is also provided for download and reference.

New Account Insights to Optimize Campaign Performance Introduced¶

Using the new Account Overview tab in the Native & Search UI dashboard, you can

• Troubleshoot performance across bids, budgets and ads.

• View quick snapshots of your campaign top movers, device performance, account dayparting and account location performance insights.

• Find rejected ads with a single click, ensuring that you stay on top of creatives that need alterations in order to serve successfully.

The new Account Overview tab enables you to surface everyday native optimization tasks in a few clicks, and to discover performance insights at a glance.

Check out How to Use Account Insights for more information on this new feature.

November 2018¶

Check out these new features, enhancements and changes introduced in Oath Ad Platforms.

New Account Insights to Optimize Campaign Performance Introduced¶

Using the new Account Overview tab in the Native & Search UI dashboard, you can

• Troubleshoot performance across bids, budgets and ads.

• View quick snapshots of your campaign top movers, device performance, account dayparting and account location performance insights.

• Find rejected ads with a single click, ensuring that you stay on top of creatives that need alterations in order to serve successfully.

The new Account Overview tab enables you to surface everyday native optimization tasks in a few clicks, and to discover performance insights at a glance.

Check out How to Use Account Insights for more information on this new feature.

New Tealium Tag Manager Introduced for Native Feed Ads¶

If you already have an account with Tealium Tag Manager and are familiar the Tealium Tag Manager UI, you may want to take advantage of this tag manager to set up your Native & Search Dot tags for NFA. The steps are described in the Tealium Tag Manager Guide for Native & Search NFA Dot tags.

A Dot tag lets you capture events that are related to the products in your catalog.

October 2018¶

Check out these new features, enhancements and changes introduced in Oath Ad Platforms.

New Conversion Counting To Control & Optimize Your Campaigns¶

Native & Search now provides you with a new campaign-level setting that allows you to control how you want a conversion to be counted for your campaigns. The feature is supported in Bulk and the UI, as well as in the Native & Search API. Check out Bulk Campaigns Fields in the UI. For an overview of how it works in the UI, see Conversion Counting.

Dynamic Product Ads (DPA) Now Known as Native Feed Ads (NFA)¶

Native Feed Ads (previously known as Dynamic Product Ads, or DPA) enable you to target customers with ads for specific products that those customers have already viewed. Your ads then appear on customers’ desktop, tablet or smartphone devices. For details on topics which describe how to work with NFAs, see Native Feed Ads.

Support for Promote My Products Campaign Objective¶

Native Bid Adjustments now provide support for Promote my products campaign objectives, as well as Visit my website and Know my brand. For more information, check out Use Native Bid Adjustments to Control Campaign Performance.

New Cloning Enhancements for Campaign & Ad Group Entities Introduced¶

Native & Search now lets you replicate your ads, campaigns and ad groups across multiple locations in the Native & Search UI, with minimal effort and a few simple mouse or keyboard clicks.

Cloning lets you take advantage of your most successful ad assets, ad groups and campaigns by enabling you to create similar ones for use with different settings.

Check out Clone Enhancements For Campaign & Ad Group Entities, which walks you through the new enhancements in the Native & Search UI and how to take advantage of this new feature extension.

You can use cloning to leverage your most successful ad assets, ad groups and campaigns, so that you can create similar ones for use with different settings. See How To Clone Campaigns, Ad Groups & Ads.

Best Practice For Cropping Images For Ads¶

As a best practice, when cropping ads on different properties, ensure that you leave a safe zone around the edges that the text does not enter. Doing this will ensure that no text will be cut off if there is cropping. See How To Crop Images For Ads.

September 2018¶

Check out these new features, enhancements and changes introduced in Oath Ad Platforms.

Rebranding of Gemini UI & API¶

As you’ve doubtless noticed, Gemini has now been rebranded as Oath Ad Platforms Native & Search, both the UI and the API. The new product brand represents Oath’s full suite of technology solutions for advertisers, agencies and publishers. The new brand replaces BrightRoll, Gemini, ONE by AOL, and Yahoo for Publishers.

Oath Ad Platforms is connected to the consolidation work completed by the Oath product and engineering teams in September. Now a global brand, Oath Ad Platforms will be a visible part of the Oath family of brands in all Oath markets.

With an ongoing rollout of new features and functionality, the suite activates Oath’s trusted data, high-quality inventory, innovative ad experiences and industry-leading programmatic algorithms in a more unified way.

Site Blocking For Brand Safety & Improved Performance Introduced¶

Native & Search now provides you with the capability to block sites when you define your audience in the UI. You simply enter the URLs of the sites you wish to block and once you’ve completed filling in the fields for your campaign, click Save campaign details and continue.

Blocking sites is useful for ensuring safety of your brand as well as improving the performance of your Native & Search campaigns.

Check out How to Use Site Block Targeting.

Segment Interests Added to Bulk¶

Interest segments (Oath Audience Segments) targeting is now available for native campaigns and can be set at both the campaign and ad group levels. For details on Bulk Fields and Object Types, see Segment Interests in Bulk.

Update to Chrome Extension to Validate Dot Tags¶

The Chrome Dot Helper Extension for Native & Search has been updated. You can use the extension to inspect, validate and troubleshoot Dot tags that you’ve instrumented on your website.

For more information with steps on installation, check out Dot Helper Chrome Extension.

New Unified Oath Ad Glossary Introduced¶

Check out the new unified Oath Ad Glossary, which is built and implemented as an addition to the Apple Dictionary.app that resides in every user’s Applications folder on Mac OS X.

As a glossary, it includes a set of terms, illustrations, videos and embedded hyperlinks that are unique to the Native & Search API, UI and to the Oath Ad Platforms DSP.

Oath account managers, partners, developers, product managers and Oath self-serve members will find a set of terms that are useful for understanding and working with the Oath Ad Platform. Note that the Glossary is only available currently for Mac OS X. Future versions may include Windows, and mobile versions for iOS and Android.

The glossary is available for download and installation on Mac OS X. Check out Oath Ad Glossary.

August 2018¶

Check out these new features, enhancements and changes introduced in Yahoo Gemini.

New Gemini Account Insights Capability Introduced¶

Gemini now provides you with a new Account Insights tab in the Gemini UI. It’s a set of reporting metrics and charts to help you surface everyday native optimization tasks with a few easy clicks, and to discover performance insights at a glance. You’ll gain actionable insights that can lead to greater scale, return on investment (ROI) and improved campaign performance.

For example, you can now troubleshoot performance across bids, budgets and ads. Or, view quick snapshots of your campaign top movers, device performance, account dayparting and account location performance insights. And find rejected ads with a single click, ensuring that you stay on top of creatives that need alterations in order to serve successfully.

Check out How to Use Account Insights to Optimize Campaign Performance for details about how it works, along with screenshots and detailed examples.

New Tiles Ads Introduced¶

Gemini now introduces a new ad format: Tiles Ads in the Gemini UI. Optimized for mobile, Tiles Ads enable you to upload videos, images, and text in the Gemini UI, so you can create a rich, immersive canvas that loads instantly. Tiles ads assets may also be created in Bulk in the Gemini UI.

Check out Tiles Ads for details and steps on how you can create Tiles ads using the new Tile builder.

Upload/Download Bulk Assets Enhancement¶

Gemini now provides you with enhanced Bulk capabilities in the UI with a Bulk Upload-Download feature. This is a major upgrade to previous Bulk capabilities. It allows users to choose entities to download, as well as provide a custom file name.

Check out Bulk Operations documentation for details on the new Account, Campaigns and Ad Groups workflows.

New Dimensions Breakout in Tables¶

You can now use dimensions to look at the most important metrics for your campaigns and adgroups. With dimensions breakouts in tables in the Gemini UI, you can split your data into rows and compare metrics in-line.

Check out How to optimize your campaigns. See also View dimensions breakouts for adgroups.

You can also now view the total metrics for your campaigns and adgroups. See View Total Metrics for details.

New Feature To Monitor Your Account Change History¶

Gemini now provides you with the capability to view the history of changes made to your account, thus enabling you to better understand and monitor the changes that may have affected your account’s performance.

This new enhancement to Gemini lets you view the changes you’ve made within the last 3 months to your account.

For details, see the Monitor Your Account Change History.

Updates to FAQs for support for Video Carousel Ads¶

Carousel ads now support a new video asset. See How to Use Carousel Ads for more information.

New Deeplinking Capability Added to Gemini UI¶

Gemini now provides you with the option to use deeplinking to drive traffic and improve performance for your mobile ad or DPA campaigns. With a few simple clicks in the Gemini UI, you can enable deeplinking.

That means, you can point customers to specific links deep on your website, below the main page hierarchy, targeting your product or people who have already installed your mobile app, either on iOS or Android.

To learn more, check out the section on How to Add Deeplinking to your Ad Campaigns.

July 2018¶

Check out these new features, enhancements and changes introduced in Yahoo Gemini.

New Feature To Monitor Your Account Change History¶

Gemini now provides you with the capability to view the history of changes made to your account, thus enabling you to better understand and monitor the changes that may have affected your account’s performance.

This new enhancement to Gemini lets you view the changes you’ve made within the last 3 months to your account.

For details, see the Monitor Your Account Change History.

Updates to FAQs for support for Video Carousel Ads¶

Carousel ads now support a new video asset. See How to Use Carousel Ads for more information.

New Guide on Using Adobe Dynamic Tag Manager for DPA Introduced¶

If you already have an account with Adobe Dynamic Tag Manager and are familiar the Adobe Tag Manager UI, you can take advantage of this tag manager to set up your Gemini Dot tags for DPA. Using Adobe Tag Manager, you can create a custom script for your product ads across your webpages.

The steps are described in detail in the Adobe Tag Manager Guide for Gemini DPA Dot tags.

New 3rd Party Interest Segment Targeting Introduced¶

Now you can set 3rd party interest segment targeting in Bulk at both the native campaign and ad group levels.

See the section on 3rd Party Interest Segment Target in Bulk for all the details.

New Editorial Status and Rejection Reasons Added to Bulk¶

Also added in Bulk, new Editorial status and Rejection fields have been added to Bulk ads. See the section Bulk ads for more information. You can now see the reasons, for example, why an ad was rejected editorially.

June 2018¶

Check out these new features, enhancements and changes introduced in Yahoo Gemini.

New Deeplinking Capability Added to Gemini UI¶

Gemini now provides you with the option to use deeplinking to drive traffic and improve performance for your mobile ad or DPA campaigns. With a few simple clicks in the Gemini UI, you can enable deeplinking.

That means, you can point customers to specific links deep on your website, below the main page hierarchy, targeting your product or people who have already installed your mobile app, either on iOS or Android.

To learn more, check out the section on How to Add Deeplinking to your Ad Campaigns.

New Guide on Using Adobe Dynamic Tag Manager for DPA Introduced¶

If you already have an account with Adobe Dynamic Tag Manager and are familiar the Adobe Tag Manager UI, you can take advantage of this tag manager to set up your Gemini Dot tags for DPA. Using Adobe Tag Manager, you can create a custom script for your product ads across your webpages.

The steps are described in detail in the Adobe Tag Manager Guide for Gemini DPA Dot tags.

New 3rd Party Interest Segment Targeting Introduced¶

Now you can set 3rd party interest segment targeting in Bulk at both the native campaign and ad group levels.

See the section on 3rd Party Interest Segment Target in Bulk for all the details.

New Editorial Status and Rejection Reasons Added to Bulk¶

Also added in Bulk, new Editorial status and Rejection fields have been added to Bulk ads. See the section Bulk ads for more information. You can now see the reasons, for example, why an ad was rejected editorially.

May 2018¶

Check out these new features, enhancements and changes introduced in Yahoo Gemini.

New Guides on Google, Signal & Sizmek DPA Dot Tag Managers Introduced¶

If you have an account with Google Tag Manager and are familiar the Google Tag Manager UI, you can take advantage of this tag manager to set up your Gemini Dot tags for DPA. The steps are described in the Google Tag Manager Guide for Gemini DPA Dot tags.

Likewise, if you have an account with Signal and are familiar the Signal UI, you may want to take advantage of this tag manager to set up your Gemini Dot tags for DPA. The steps are explained in the Signal Tag Manager Guide for Gemini DPA Dot tags.

And if you have an account with Sizmek, you could use this tag manager to set up your Gemini Dot tags for DPA. Steps are outlined in the Sizmek VersaTag Container Guide for Gemini DPA Dot tags.

New Countdown Timer For Flash Sales Introduced¶

Gemini now provides you with a new Countdown Timer for flash ad sales. The Countdown Timer lets you increase CTR for native ads by enabling users to take quick and decisive action to purchase your product before a sale ends.

Using the Countdown Timer, which serves as a rectangular overlay on your mobile, desktop or pencil ad, you’ll create a sense of urgency for consumers who wish to purchase your product.

In the Gemini UI, you can set a date and time, using a {time} macro that specifies the countdown end time when your ad will expire.

For more information, check out How to use the countdown timer for flash sales to increase CRT.

New Third-Party Audience Targeting Introduced¶

Gemini now enables you to target specific audiences based on Oath’s rich inventory of data partners. That means, you can use third-party data providers relevant to your campaign objectives to expand audience reach and improve performance.

Using this new targeting capability, you can view reports for audience segments that include third-party data in the Gemini UI and evaluate that data when serving ads to particular audiences.

Third-party data can help you run more efficient and cost-effective campaigns, and target the customers who are most likely to meet your campaign goals.

For more information, check out How to Use Third-Party Audiences For Targeting & Expanded Reach.

New 6 Ways To Boost Your App Marketing Success Guide - Ebook Available¶

Check out this new guide to App Marketing for Yahoo Gemini advertisers, which provides you with valuable information on how to enhance your app marketing efforts in key areas and drive ROI for your app.

You can view the ebook at 6 ways to boost your app marketing success.

April 2018¶

New Bidding Strategies for Native Added¶

Gemini now provides you with new bidding strategies, so you can reach a wider range of goals. Each strategy enables you to have greater flexibility and control of your bidding.

Select the strategy that works for your campaigns:

1. Complete control of your bidding.

2. Aiming to hit a CPC goal while also driving additional conversions.

3. Maximizing the number of conversions driven by budget to meet specific spend goals.

In the Gemini Campaign settings panel, you’ll see a list of Bid strategy options, in this case with Maximize conversions selected.

For more information about these new bidding strategies and to identity the use case that works best for you, see Use New Bidding Strategies For Greater Control & Flexibility.

New Chrome Extension For Dot Tags Introduced¶

If you’re working with Gemini Dynamic Product Ads (DPA), you can now add a new Chrome extension to inspect, validate and troubleshoot Dot tags that you’ve instrumented on your website.

To install the Chrome extension:

1. Click Yahoo Gemini Dot Helper.

You’ll land on the Developer Tools section of the Chrome Web Store where you can add the extension to your Chrome browser.

2. Click the ADD TO CHROME button in the upper right corner to install the extension and add it to your Chrome browser.

Once you’ve installed Dot tags as part of your Dot instrumentation, this handy tool lets you verify if those tags are sending all the necessary parameters required by Dynamic Product Ads.

The tool performs a simple check on the required parameters:

For more information, refer to How to Install Chrome Extension to Validate Dot Tags.

New Conversion Value Metrics Introduced¶

Gemini now lets you calculate the total Conversion Value and total ROAS (Return On Ad Spend) for your Gemini campaigns, ad groups and ads.

The Conversion Value will report the revenue, i.e., the value that you pass to Gemini on each conversion and provide you with performance metrics, such as impressions and clicks.

The calculation is performed with a formula. ROAS is simply the revenue (conversion value) divided by ad spend.

ROAS will calculate the ROIs that are returned for each campaign, according to the Conversion Value that you provide via your Dot tag instrumentation.

Using this powerful, new feature, you can track all your revenue online and view your ROI at the campaign, ad groups and ads level directly in Gemini.

In the Gemini UI, select Conversions in the Customize columns panel and click the checkboxes for Total ROAS and Total Conversion Value.

For more information about Reporting Metrics, see Metric Insights.

Updates to Dynamic Product Ads¶

• To get an overview of DPA types and features, check out the new video for Dynamic Product Ads.

• For more a detailed explanation of macros you can use in DPA ad templates, see DPA Ad Templates.

• Look for new upcoming Hands-On Videos that walk you through the steps you need to follow to work effectively with DPA.

March 2018¶

Check out these new features, enhancements and changes introduced in Yahoo Gemini.

New Bidding Strategy for Native Introduced¶

Gemini now provides you with a new enhanced CPC (eCPC) bidding strategy in the Gemini UI. The bidding strategy lets you meet a CPC goal on average while getting more conversions by allowing your bids to be adjusted for individual impressions, based on the likelihood of conversion.

Using eCPC, you can boost your native Ad bids per impression, enabling you to optimize for conversions.

The bidding strategy is available at the ad group level and across all channels (UI, Bulk, and API), and is the default bidding strategy for new ad groups being created. This means that you’ll be auto opted-in for all native campaigns created in the Gemini UI.

In the Gemini Ad groups setting panel, Enhanced bid is the default bid strategy.

For more information about this new bidding strategy available in Bulk, see Bulk field objects for Adgroups.

If you’re working with the Ad Platform API, see Ad Group Object fields which shows all accepted bidding strategies.

New User Personalized Ads for Native Introduced¶

User Personalized Ads let you serve native ads and personalized messages to your best consumer audience, based on their geo locations. Consumers are served ads that feature their specific city, state or country.

Improve CTR and drive ROI by personalizing your ad titles, descriptions, and landing URLs by geo (city, state, country). Add the macros {city}, {state} & {country} in the Ad title, description and landing page URL in the Gemini UI.

Early results show a compelling lift for User Personalized Ads over non-personalized image ads. CPC improved by 25%, CTR by 2x (102%), and CVR improved by 92%.

For more information, check out Gemini Ad Types.

New Enhanced Gemini Key Performance Indicator Introduced¶

Gemini now provides you with an enhanced Key Performance Indicator bar (KPI bar) in the UI that lets you view and customize charting data and key performance metrics for your campaigns, ads, ad groups and keywords.

Advertisers are able to see hourly data for their campaigns, ads and ad groups, so that they can do day-parting bid optimization for enhanced campaign performance.

The KPI tool supports the following date ranges: Today, Yesterday, and a custom range within 24 hours. These entities are supported: Campaigns, Ad Group, Ad, and Keywords.

For more information, check out Gemini Reporting & Key Metrics.

February 2018¶

New Gemini Campaign Objective for Native Introduced¶

Gemini has introduced a new campaign objective: Open my mail ad. The objective is designed to engage users on Yahoo Mail, enabling advertisers to promote new products, deals or generate leads.

For Ad groups, you’ll have the choice of a CPC bid or a CPV bid. Those are the only choices available for this campaign objective for native ads. You can work with two assets (Thumbnail + Mail Ad asset) when your bid is CPC and the ad format that you select is Mail Ad.

January 2018¶

Coming Soon¶

The Gemini Product teams are working on a number of new and improved enhancements, both for Gemini and the Gemini Advertiser Help Guide. We’ve been actively engaged with Account Managers who handle self-serve advertisers coming to the Gemini platform, gathering important customer feedback and comments.

Among the new documentation projects currently in the works:

• the implementation of inline, contextual help for the Gemini UI

• new docs that deal with Search vs. Native topics, billing, bid modifiers, conversion tracking, dot tags, event tracking, and more.

• how new advertisers can onboard to Gemini more easily and efficiently.

• additional how-to videos with screencasts, walkthroughs, and so on

• podcasts that explain more difficult to understand topics in serving ads, controlling bids, optimizing for eCPC and clicks

• new docs dealing with issues involving bulk uploads and call extensions

• videos that focus on Oath and its value proposition for advertisers.

December 2017¶

Check out these new features, enhancements and changes introduced in Yahoo Gemini.

New Gemini Dynamic Product Ads for Native Introduced¶

Dynamic Product Ads are feed-based ads that you can personalize, depending on each of your customer’s unique shopping history and buying habits. These ads are ideal if you’re running an e-commerce or travel business, with large product catalogs.

Navigate to the topics listed in Dynamic Product Ads to get started. For managed accounts, be sure to contact your Gemini account team for greater assistance in setting up and launching your catalogs and product feeds.

November 2017¶

Check out these new features, enhancements and changes introduced in Yahoo Gemini.

New Gemini Targeting Feature For Audience Creation Introduced¶

You can now create an audience based on a conversion rule, using one of two available options in the Gemini UI.

The first option is to use a shortcut to exclude converted users. When creating or editing a Gemini campaign, you can exclude converted users by using this shortcut to create a custom audience based on a conversion rule, and add it to your excluded audiences list.

At the bottom of the Campaign settings dialog, you can click the Exclude converted users item.

The second option is to create a custom audience based on a conversion rule for inclusion or exclusion from targeting settings by following these steps:

1. Under the Shared library menu item, select Custom audiences.

2. Click the New audience item in the UI.

3. Select the Conversion rule audience type.

For more information, check out Create an Audience Based on a Conversion Rule.

New Gemini Scheduled Reporting Feature Introduced¶

Gemini now provides you with a new reporting feature that enables you to list your reports and with a simple click in the UI also schedule those reports. This new feature, now available in the Gemini UI, lets you generate and schedule reports for improved performance and greater advertiser ease of use.

October 2017¶

Check out these new features, enhancements and changes introduced in Yahoo Gemini.

New Gemini Power Editor Introduced¶

Use the new Gemini Power Editor to manage your accounts more efficiently and with greater control over your advertising campaigns.

The Power Editor is ideal for handling multiple campaigns with extensive lists of ads and keywords. Edit your campaigns in the Gemini UI with a few simple clicks, and then commit your changes with immediate results and updates.

This is a preview release of the Power Editor. Please provide feedback on the tool to the Gemini product developoment team by clicking the feedback link at the bottom left corner of the Power Editor workspace in the UI.

For more information, check out New Gemini Power Editor - Preview.

New Bulk Ad Site Setting Introduced¶

You can create and delete Ad Site Settings, using the fields available in Bulk.

For more information, point your browser to Ad Site Setting in Bulk.

New Doc Explaining How to Use Call Extensions¶

Take advantage of Call extensions, or Click-to-Call, when you wish to display a phone number in the format of a Call button for text ads on smartphones.

Call extensions are not currently available in the Gemini UI. You’ll need to download a sample bulk file in order to take advantage of this feature.

For more information and details, navigate to How to Use Call Extensions in Bulk.

Take Advantage of eCPC Bidding Strategies in Bulk¶

In Bulk campaigns, you can now take advantage of eCPC bidding strategies.

If you select eCPC (enhanced cost-per-click) as the bidding strategy for your campaign, Gemini will dynamically modify your bids in order to optimize for conversions. Bids made may be ABOVE the bid amount that you have set.

For more information, check out Campaigns & Bidding Strategies in Bulk.

New Post View Conversion Lookback Window Field Added to Bulk¶

You can now assign a post-view conversion lookback window to a campaign in Bulk.

For more details, check out Campaign Fields in Bulk.

September 2017¶

Check out these new features, enhancements and changes introduced in Yahoo Gemini.

Drive Mobile Re-Engage App Campaigns¶

You can use the campaign objective, Re-engage my app, to drive users to relaunch your mobile app and optimize to in-app events. You start by selecting the objective for your campaign.

Some of the key benefits include:

• Increase user retention and return with in-app, post-installation events.

• Tap into Yahoo supply via Native display.

• Increase your mobile app marketing revenue by unlocking a new type of demand and lift in mobile eCPM.

• Leverage existing App Install campaign installation conversion data.

For more information, check out How To Drive Mobile Re-Engage App Campaigns.

August 2017¶

Check out these new features, enhancements and changes introduced in Yahoo Gemini.

Use New Dimensions Tab To Instantly View Dimension Data¶

Yahoo Gemini now provides you with a new, easy-to-use Dimensions tab in the Gemini UI that lets you view data by dimensions instantly across all accounts, campaigns and single campaigns.

Some of the key benefits include:

• Reduces the number of times (i.e., frequency) you have to download your reports. For advertisers, dimensions data is now available instantly in the Gemini UI.

• Dimension reports are available for Device types, including Age, Hour, Day, as well as for Search terms.

• Advertisers and Account Managers can take advantage of this level of granular reporting to optimize their accounts’ and campaigns’ performance.

For more information, check out the new feature at Dimension Tab For Viewing Dimension Data.

July 2017¶

Check out these new features, enhancements and changes introduced in Yahoo Gemini.

How To Use Site Bid Adjustments To Modify Your Bids¶

In the How-To section of the docs, check out Site Bid Adjustments, a new feature that lets native advertisers modify their bids on a per-site, per-device basis on selected sites, similar to group bid adjustments, but with more granularity.

Using this feature, you can identify top-performing sites and bid more on just those sites.

For more information, check out the new feature at Site Bid Adjustments.

New Bulk Site X Device Targeting Added¶

In concert with Site Bid Site Adjustments, you can take advantage of Site X Device Targeting in Bulk, which allows native advertisers to modify their bids on a per-site, per-device basis on selected sites, and is applicable to native channel-only, as well as VisitWeb or PromoteBrand objectives-only.

For more information, check out Site X Device Targeting for Bulk.

How To Use Native Video Captions For Maximum Recall of Ad Messaging¶

Gemini now provides support for native video captions in the Gemini UI. You can use closed captioning to achieve maximum recall of your ad’s messaging.

Captions appear as an overlay to the video asset in the muted state and will disappear in the un-muted state. You can add a caption file to your videos via the Gemini UI, API and Bulk.

To view a video walkthrough of how to create video captions in Gemini, check out Hands-On Video: Create Video Closed Captions.

New Bulk Field Added For Video Captioning¶

An optional video caption file url (a string type) has been added to Bulk. Use this field to accompany the video url provided for video ads. Technical requirements for captions are described in Ad.

Updated Section on Using Match Types for Keywords¶

Keyword match types in Gemini help you specify how close your customer search query matches your keyword. Using more keywords and closer matches may enable you to achieve a higher conversion rate but can also limit impressions.

To save you time and effort when building out your keyword lists, Gemini automatically expands keyword matching for close variants of the words. Ads may appear on search queries that contain all relevant variants, like close variants, synonyms and related searches.

For more information, check out the new section on Close Variants

New Section Added on Troubleshooting Your Ads¶

This troubleshooting section, which is new in the Gemini Advertiser Guide, addresses topics and issues that Yahoo Gemini advertisers may encounter when working with the Gemini UI.

Look for timely updates to this section as additional information is provided from Gemini & Oath sales, marketing and engineering teams.

June 2017¶

Check out these new features, enhancements and changes introduced in Yahoo Gemini.

Yahoo Gemini introduces a new model for handling ad spend when it exceeds a campaign’s maximum daily budget.

The following FAQ describes the budget changes in the new model, which is designed to pace a campaign more evenly if overspend occurs, so that ad spend is balanced out over the course of a month.

How is the daily budget in Yahoo Gemini changing?

Yahoo Gemini is updating the daily campaign budget option in order to pace campaigns more efficiently and help advertisers capture the most traffic possible, especially on days when traffic is higher.

Previously, the daily campaign budget option did not take into account fluctuations in traffic to help advertisers optimize campaign performance. As a result, advertisers might have missed out on additional clicks during higher traffic days.

What our updated approach to the campaign daily budget option means for you:

• Since traffic can fluctuate, up to 120% of your daily campaign budget may be used to show your ads on certain days of the week where traffic is higher. On days where traffic is less, you may see less than your daily campaign budget spent.

• Daily spend should balance out over the course of the month.

• You will not be charged for any spend over 120% of your daily campaign budget.

• We will still provide overdelivery credits for any spend over your cumulative monthly budget at the end of each month.

• This change is consistent with industry standards.

For example, if an advertiser sets a daily campaign budget of $10, up to $12 can be used on certain days based on fluctuations in traffic, with daily spend balancing out over the course of a month (e.g., monthly spend for a 30-day month should not exceed $300).

What happens if a daily budget campaign switches to a lifetime budget mid-month (or vice versa)?

The monthly budget cap and monthly spend are only calculated for days on which a daily budget is defined. If a campaign has a daily budget of $100 for the first 20 days of the month and then switches to a lifetime budget for the last 10 days, the monthly cap will be $2000 and only spend from the first 20 days of the month in which the daily budget is used will be considered when determining an overspend credit.

What happens if a campaign ends in the middle of the month? Will overspend be credited as soon as the campaign finishes?

If a campaign with overspend ends mid-month, the credit for overspend will not occur until the end of the month. The monthly budget cap will only account for daily campaign budgets through the campaign end date.

May 2017¶

New Sub-Account Budgeting Feature Introduced¶

Gemini now provides you with a new feature extension that enables you to set monthly or total budgets for sub-accounts: sub-account budgeting.

With this feature, advertisers with a multi-level account structure can implement budget caps for Gemini sub-accounts easily, with a few simple clicks in the Gemini UI.

Sub-account budgeting provides you with greater campaign budget flexibility, as you can cap sub-account spend without limiting the sum of your campaign budgets.

For more information on this new feature Use Sub-Accounts To Set Monthly or Total Budgets.

April 2017¶

New Summary Functionality Introduced¶

Gemini now provides advertisers with a new summarized view for each campaign for a specified date range.

In previous versions of Gemini, you could not create a summarized total for a specific date range in each of your campaigns. Typically, each day’s metrics (by each campaign) would appear and you would need to manipulate the data to get a summary for the specified date range.

Because you now don’t have to manipulate that data manually, you’ll save time and effort, with a demonstrable net gain in productivity when working with your Gemini campaigns. Be sure to take advantage of this new feature as a Gemini best practice.

How It Works¶

When creating reports, de-select Day when you modify columns and your report will summarize, as shown below.

March 2017¶

New Hands-On Video on How To Create Sitelinks For Gemini Ad Campaigns¶

As a Gemini advertiser, you can use sitelinks to add additional spaces to your campaigns that cater to different consumers – for example, your recent promotions, links for reservations, and so on.

The How-To Guide, accompanying the video, describes in detail the steps you need to follow when creating a campaign that takes advantage of sitelinks.

The video is part of the new Engage video series, presented by Gemini Product Managers and Application Developers, illustrating the steps and best practices you need to follow to accomplish a wide range of ad and campaign creation tasks, using the Gemini UI.

The video is 3:37 minutes.

An example of deep links that you can add to your Gemini campaigns on the desktop or to your mobile and carousel ads.

New Best Practices Section Introduced¶

If you’re working with Yahoo Gemini campaigns, your search campaigns can now target your customers on Yahoo’s native supply using keyword-based search history.

In this first in a series of best practices, you’ll learn the tips & techniques that you can apply to optimize your search on native Gemini campaigns.

Check out How To Optimize Search on Native in Your Gemini Ad Campaigns.

Learn How to Drive Maximum Search & Native Ad Performance¶

Check out this video to learn how to extend the reach of your search campaigns with native advertising. Brian Hedrick, Yahoo Director, Native Strategy, talks to Marin Software to learn how to get the highest ROI out of your search and native campaigns in this webinar.

The video is 43:04 minutes.

Receive The Latest Yahoo Product News, Tips & Insights¶

1. Enter your email address in the field to the left of the panel.

2. Click Subscribe Now to sign up for the latest Yahoo product news.

February 2017¶

Newly Updated Guide On How To Drive Mobile App Installs¶

You can use Download my app campaigns to promote downloads of your apps to Yahoo’s 600 million mobile users via Gemini’s native ads.

The How-To Guide describes in detail the steps you need to follow when creating a campaign that drives app installs.

App install campaigns are only served to mobile and tablet devices. To launch a campaign, you first need a URL for your app that you can retrieve from the Google Play or the Apple App store.

Check out the section on How to Drive Mobile App Installs for a complete walkthrough on how to create app campaigns that drive performance, greater reach and improved ROI.

Check out, also, the Hands-On Video: Create Gemini App Install Campaigns, which walks you through the steps you take in the Gemini UI.

The video is part of the new Engage video series, presented by Gemini Product Managers and Application Developers, illustrating the steps and best practices you need to follow to accomplish a wide range of ad and campaign creation tasks, using the Gemini UI.

The video is 5:12 minutes.

New Cloning Feature Launched¶

In the Gemini UI, you can now clone your ads, campaigns and ad groups across multiple locations, with minimal effort, i.e., just a few mouse or keyboard clicks.

That means you can take advantage of your most successful ad assets, ad groups and campaigns by creating and replicating similar ones for use with different settings.

You simply select the Clone option in the Gemini Actions dropdown menu.

Check out the section How To Clone Campaigns, Ad Groups & Ads for more information on this new Gemini feature.

New Download & Upload by Account Ids Capability Launched¶

The Gemini UI now provides you with the capability of downloading and uploading multiple accounts at once, rather than downloading or uploading a single account one at a time.

This new feature enhancement lets you manage multiple accounts in Gemini with greater ease and utility.

1. Simply access your accounts in the Gemini UI and select Actions.

2. Click Actions > Download by account IDs to download multiple accounts, for example.

3. Click Download. Note that you can enter or paste account IDs, either one per line or separated by commas. The maximum limit is 1000.

Updates to Video Ad Technical Requirements¶

If you’re running a native video campaign, note that your video assets must meet the following requirements:

• Formats: .mp4 .m4v or .mov

• File Size: 1GB maximum

• Duration: 5 seconds minimum, 30 seconds maximum for App Install campaigns, 5 minutes maximum for Promote Brand campaigns

• Aspect Ratio: Minimum 480x360p (4:3) or 480x270 (16:9). Recommended 640x480 (4:3) or 640x360 (16:9)

• Video Bitrate: 300kbps. Recommended 500kbps.

• Audio Quality: If the video has audio, then it must have 2 channel stereo and minimum 32kbps. Recommended 64kbps.

For information on creating native video ad campaigns, check out How To Create Native Video Ads.

Also, if you’re working with Bulk for video ads running as PromoteBrand or AppInstall campaigns, your video assets must meet the technical requirements listed above.

For more information, check out Bulk Ads.

New Native Bid Adjustments Feature Extension Introduced¶

Native Bid Adjustments is a new advanced feature extension to the Yahoo Gemini native family that provides you with greater control over your campaign performance.

If you’re a brand or direct-response advertiser, you can now adjust bids to optimize supply and device placement toward your campaign objectives.

For more information, check out Native Bid Adjustments.

January 2017¶

Introducing Carousel Ads That Deliver Powerful Storytelling Messages¶

Yahoo Gemini now provides you with carousel ads, so that you to take advantage of powerful storytelling techniques to deliver impactful messages that drive greater user engagement, interest and demand.

With carousel ads, you can highlight your product features, its benefits and attributes by using a sequence of image panels that serve to tell a compelling story.

Gemini carousel ads are available on desktop, mail and mobile. Use up to 5 images (or a minimum of 3) to communicate the value of your product and drive engagement on Yahoo web properties.

A 3-card carousel ad sequence on the desktop is shown below:

On mobile, a 3-card carousel ad sequence looks like this:

Check out the section on How to Use Carousel Ads for more information on this new Gemini feature.

New Video Series Introduced¶

Engage is a new video series aimed at Gemini advertisers who are coming to the platform and wish to create their own ad campaigns, as well as learn the basics of how to work effectively with Gemini for best performance and results.

The videos are presented by Gemini Product Managers, illustrating the steps and best practices you need to follow to accomplish a wide range of ad and campaign creation tasks, using the Gemini UI.

Check out the Hands-On Video: Create Your First Gemini Ad Campaign, which walks you through the steps you take in the Gemini UI.

The video is 4:51 minutes.

Alerts For Keywords Without Ads¶

Yahoo Gemini now provides Gemini advertisers with new alert notifications for keywords without ads.

Gemini advertisers will be notified if they have keywords without ads via the Gemini UI and the Notification Center. In addition, advertisers will be able to download a report from the Notification Center and/or the bottom panel in the Gemini UI.

Check out the section on Alerts for Keywords Without Ads for more information on this new Gemini feature.

December 2016¶

Introducing New Low-Bid Alerts To Adjust & Optimize Your Bids¶

Yahoo Gemini now provides you with a powerful, low-bid alert tool that notifies you in the Gemini UI when your bid is no longer competitive.

The tool alerts you in real-time with information on your current bid and what the optimal bid is for the campaigns in your Ad groups. That means you can respond to that information expeditiously – in precise and timely fashion – by adjusting and optimizing your bid in your campaign or ad group.

The Gemini UI with the Filtered Delivery status and columns indicating limited low bids for the campaigns in your Ad groups looks like, once a notification occurs.

Check out the section on How to Use Low-Bid Alerts To Adjust & Optimize Your Bids for more information on this new Gemini feature.

November 2016¶

Search on Native Now Available to Drive More Traffic & Extend Reach¶

Gemini search on native is a new supply for Gemini search campaigns in the US.

Using search on native, you can now more easily extend reach and performance by showing your ads on Yahoo’s native supply, including Yahoo’s homepage, News, Finance and publisher partners, to consumers who have signaled their intent related to your product or service through a search query on Yahoo Search.

Ad creatives, with the addition of an optional image, and landing pages are all based on your search campaigns and are tailored to the individual query that the consumer performs, enabling stronger personalization and user engagement. You can maintain control by changing the bid adjustments at the keyword level to help optimize your return on ad spend.

Your search campaigns are improved by layering Yahoo’s deep understanding of consumers’ interests and going beyond the search results page.

For managed accounts, this new feature is available in the Gemini UI, which you can specify in the General Information dialog for your campaigns. If you’re a self-serve advertiser, you’ll need to upgrade to a managed account, work with your account representative and get activated.

For details, check out Search on Native.

Bulk Support For Supply Targeting Also Available¶

Supply targeting for Desktop, Smartphone and Tablet is available in Bulk, applying primarily to Native campaigns. You can set supply targeting at either the campaign or ad group level. For more information, check out Supply Targeting.

In addition, a supply channel field has been added to Campaigns, with Native, Search, and Search and Native options available. For more information, refer to Campaigns.

Gemini UI Now Accepts Excel Uploads¶

In the Gemini UI, you can now upload Excel .xlsx files for both Single and Multi Accounts. This eliminates the need for a workaround to upload special characters. Previously, Single and Multi Accounts in the Gemini UI only accepted .csv uploads.

October 2016¶

Search on Native Now Available to Drive More Traffic & Extend Reach¶

Gemini search on native is a new supply for Gemini search campaigns in the US.

Using search on native, you can now more easily extend reach and performance by showing your ads on Yahoo’s native supply, including Yahoo’s homepage, News, Finance and publisher partners, to consumers who have signaled their intent related to your product or service through a search query on Yahoo Search.

Ad creatives, with the addition of an optional image, and landing pages are all based on your search campaigns and are tailored to the individual query that the consumer performs, enabling stronger personalization and user engagement. You can maintain control by changing the bid adjustments at the keyword level to help optimize your return on ad spend.

Your search campaigns are improved by layering Yahoo’s deep understanding of consumers’ interests and going beyond the search results page.

For managed accounts, this new feature is available in the Gemini UI, which you can specify in the General Information dialog for your campaigns. If you’re a self-serve advertiser, you’ll need to upgrade to a managed account, work with your account representative and get activated.

For details, check out Search on Native.

Bulk Support For Supply Targeting Also Available¶

Supply targeting for Desktop, Smartphone and Tablet is available in Bulk, applying primarily to Native campaigns. You can set supply targeting at either the campaign or ad group level. For more information, check out Supply Targeting.

In addition, a supply channel field has been added to Campaigns, with Native, Search, and Search and Native options available. For more information, refer to Campaigns.

Gemini UI Now Accepts Excel Uploads¶

In the Gemini UI, you can now upload Excel .xlsx files for both Single and Multi Accounts. This eliminates the need for a workaround to upload special characters. Previously, Single and Multi Accounts in the Gemini UI only accepted .csv uploads.

September 2016¶

New Expanded Text Ad Titles Introduced¶

Yahoo Gemini now provides support for Expanded Text Ads for Gemini Search campaigns. If you’re a search advertiser, you’ll have additional space now in the Gemini UI to craft longer and more compelling ad titles for improved user engagement and better performance.

The table below describes the new features available to Gemini advertisers.

Take advantage of this new feature when you create campaigns and ad groups, as shown in the following topics:

• How to Create Ad Groups.

• How to Create Campaigns to Drive Web Traffic.

• Create Ad Groups to Drive App Installs.

• Create Ad Groups to Increase Brand Awareness.

Learn More¶

The FAQs Related to Expanded Text Ads discuss some of the most frequently asked questions when working with expanded text ads.

New Enhanced Sitelinks Introduced¶

Enhanced Sitelinks enable you to create descriptions that appear underneath Sitelinks when your ads are displayed on the first position of Desktop and Tablet search result pages. Typically, they appear with brand queries.

Some of the key benefits:

• You can add up to 71 characters of customizable, descriptive text to your Sitelink Extension.

• Customers appreciate the additional details provided by Enhanced Sitelinks when viewing your ads.

• Using Enhanced Sitelinks, you can increase CTR and click-share on your top-ranked, branded keywords, as well as improve conversion rates for your campaigns.

Yahoo Expedia Search Result Page¶

For more information, check out Create Sitelinks: Extensions & Enhanced.

Update To Search Bid Adjustments in Gemini UI¶

In its current release, Gemini now provides you with updated bid adjustments, so you can apply bid modifiers for search by device at either the campaign or ad group level. This update means that your desktop, tablet and smartphone device-targeting will have the same range, i.e., from -90% to +900%.

If you don’t plan to run on a particular device, you can simply adjust your bid by -100% to opt-out.

As a part of this update, Gemini search will also support mobile-only campaigns in the UI.

How It Works¶

1. You navigate to your ad group, select Edit search bid from the Actions dropdown menu.

2. Click Edit search bid for your selected ad group. You have 3 menu choices: Set bid as, Increase bid by, Decrease bid by.

3. Select Increase bid by from the dropdown and percentage and specify the amount.

FAQs Related To Bid Adjustments¶

Q. Where can I apply the bid modifier?

A. Bid modifiers can be applied at either campaign level or ad group level.

Q. Can I use the API or bulk sheets to set the bid modifier?

A. Yes.

Q. What reporting is available?

A. We report “Max bid”, which are the bids after applying bid modifiers in campaign performance reports.

Q. What happens to existing bid modifier settings?

A. They will be kept as-is.

Q. Can I run device-specific only campaigns?

A. Yes. You can run desktop-only, tablet-only and smartphone-only campaigns. If you don’t plan to run on a particular device, adjust your bid by -100%.

Q. Will negative adjustments still be subject to the $0.05 minimum bid requirement?

A. Yes.

Reporting Updates¶

• New Gemini UI Stickyness: Our coined term UI Stickyness is now available. This new feature remembers user preferences across the Gemini UI and reporting, once a user establishes those. Once a user logs into their account, the preferences established from the last interaction are remembered.

• CPI renamed to CPA: The reporting attribute in the Gemini UI has been renamed from CPI to CPA. This was a source of confusion for many advertisers. The attribute is now called CPA.

August 2016¶

New Bid Landscape Tool to Forecast & Recommend Keyword Bids Introduced¶

Now you can take advantage of a powerful, easy-to-use forecasting and bid landscape tool that lets you view recommended bids for your keywords in the Gemini UI.

The tool is unbelievably simple to use. When adding keyword recommendations, you won’t have to do any guesswork. The tool displays a winning bid recommendation, as well as forecasting the number of impressions and volume of clicks.

For details, check out How to use the Bid Landscape Tool to Forecast & Recommend Keyword Bids.

July 2016¶

New Account Sync For Importing Campaigns from AdWords Introduced¶

Now you can take advantage of Yahoo Gemini Account sync to extend the effort (read: investment) you’ve spent on AdWords to drive more business results and ROI with your search campaigns. With minimal time and effort, you can increase volume, i.e., both traffic and impressions by running on new and additional supply from Yahoo.

Gemini Account Sync is a powerful new feature extension to the Yahoo search family that lets you import your Google AdWords campaigns into Gemini.

For details, check out How to use Account sync to import campaigns from Google AdWords.

New Keyword Planner Tool Introduced¶

Yahoo Gemini Keyword Planner is a new search and reporting tool designed for Gemini advertisers who need to capture market data for keywords, including historical data, forecasting, bid landscape and reach.

A feature-rich extension to the Yahoo search family, you can use Keyword Planner in your reporting workflow in the Gemini UI by accessing the Tools menu dropdown.

For details, check out How to Use Keyword Planner to Capture Market Data.

New Shared Sitelinks For Bulk Download Introduced¶

Now you can create and update Shared Sitelink extensions for sharing between your campaigns and ad groups.

An example .csv file downloaded for Shared Sitelinks would look like this:

When updating a Shared Sitelink, the only required fields are Action, Object Type, Object ID and the fields you would like to update.

For details, check out Shared Sitelinks in Bulk.

New Shared Sitelinks Settings For Bulk Download Introduced¶

Now you can create and update Shared Sitelink Settings for associating a shared sitelink extension with your campaigns and ad groups.

For details, check out Shared Sitelink Settings in Bulk.

Changes to Bulk Schema Location Targeting, Interest Targeting & Custom Audience Targeting¶

For Location Targeting, Interest Targeting & Custom Audience Targeting in Bulk, Gemini no longer accepts Object ID for targeting uploads.

For details, check out Location Targeting, Interest Targeting & Custom Audience Targeting.

New Sitelink Extensions Introduced¶

Now you can create and build Sitelink extensions for your campaigns and ad groups, using the new Gemini Shared Library options. Create links to specific pages on your website that appear below your ads. These additional links help your customers by providing a direct shortcut to specific information.

One of the key benefits of Shared Library is that you can create a large set of sitelinks and associate them to Campaigns or Ad Groups in bulk.

For details, check out How To Create Sitelink Extensions.

New Negative Keyword Lists Introduced¶

Now you can create and build negative keyword lists for all or selected Gemini campaigns, using the Gemini Shared Library options.

Negative keywords enable you to refine your matching by blocking words, i.e., excluding words or phrases that you believe are not relevant to your products and services. Both negative phrase and negative exact are supported as match types.

Details are available at Use Negative Keyword Lists.

Updated Native Video Ads Pricing¶

Video is available for app install ads, brand video ads and direct response ads. For app install ads, video is priced on a CPCV. For brand video, Gemini offers CPV pricing where the view is defined as a 3-second view, and for direct response ads Gemini offers CPC pricing.

For more information, see How To Create Native Ads With Video.

Gemini UI Changes¶

We’ve updated the documentation for the Gemini Advertiser Guide to reflect the new changes in the Gemini UI. You’ll see that the Campaigns tab has been replaced by the Manage ads tab. This change will help you more easily manage, update and navigate your Gemini ad campaigns and ad groups.

In addition, you’ll see the new Shared library tab, with dropdown menus for Ad extensions, Conversion rules, Custom audience and Negative keyword lists.

June 2016¶

New Custom Audience Targeting For Email Lists Introduced¶

Now you can create and build a custom audience of people on your email lists for targeting campaigns.

To accomplish this, you simply have to upload a .csv file of your email addresses in the Gemini UI. Gemini handles all the processing of that list, encrypting the file to protect the personal data that resides on your email list. Once you’ve created the custom audience of your email lists, you can easily manage that customer list, adding or deleting new audiences.

For details, check out Create Audiences From Your Email Lists.

New Sitelink Extensions Introduced¶

Now you can create and build Sitelink extensions for your campaigns and ad groups, using the new Gemini Shared Library options. Create links to specific pages on your website that appear below your ads. These additional links help your customers by providing a direct shortcut to specific information.

One of the key benefits of Shared Library is that you can create a large set of sitelinks and associate them to Campaigns or Ad Groups in bulk.

For details, check out How To Create Sitelink Extensions.

New Negative Keyword Lists Introduced¶

Now you can create and build negative keyword lists for all or selected Gemini campaigns, using the Gemini Shared Library options.

Negative keywords enable you to refine your matching by blocking words, i.e., excluding words or phrases that you believe are not relevant to your products and services. Both negative phrase and negative exact are supported as match types.

Details are available at Use Negative Keyword Lists.

Updated Native Video Ads Pricing¶

Video is available for app install ads, brand video ads and direct response ads. For app install ads, video is priced on a CPCV. For brand video, Gemini offers CPV pricing where the view is defined as a 3-second view, and for direct response ads Gemini offers CPC pricing.

For more information, see How To Create Native Ads With Video.

May 2016¶

New Custom Audience Targeting For Search Introduced¶

Custom audience targeting is a new capability that allows you to use your own data, in combination with Yahoo data, to effectively target your customers in search results across multiple devices. It’s now available for both native and search ads on Yahoo Gemini for all US advertisers.

Now you can target searchers by their online behavior and interests, in addition to their search queries. Through Yahoo Gemini, you can choose audience segments defined by your own data, or use Yahoo data to engage searchers who are more likely to be interested in your products.

Take advantage of this new capability, so you can increase return on your ad spend, and

• Retarget consumers who visit or perform specific actions on your website.

• Engage existing app users based on their in-app behavior (cross-device targeting based on mobile advertising IDs or in-app behavior).

• Target searchers based on more than 150 audience interest categories from Yahoo.

For more details on how to get started, contact a Yahoo account representative, or log into your Yahoo Gemini account. Check out these topics and how-to’s in the Gemini Advertiser Guide:

• Topics Describing How To Create Custom Audiences.

• Create Custom Audiences.

• Create an Audience of Your Site Visitors.

• Track Customers Coming to a Specific Page.

• Create an Audience of Your Own Customers.

Important Update to Post Pay - Billing¶

New Updates on Required Assets & Pricing for App Installs on Mobile¶

• Updates to Technical Requirements for Images when you want to drive app installs on mobile.

• Updates to Pricing options for image and video ads.

For more information, see Drive App Installs on Mobile.

New Connection Target Object Type Added to Bulk¶

• Added Connection Target as a new object type in Bulk which is available for video ads and lets you target WIFI or any connection type. See Connection Targets in Bulk for more information.

• For Gemini API users, you’ll also find the CONNECTION field available in Targeting Attributes for video ads, also enabling you to target WIFI or any connection type.

New Glossary of Key Gemini Terms Introduced¶

For a quick lookup of key terms, check out the new Glossary of Gemini Terms.

We’ll be expanding this glossary, adding new terms & concepts from the Gemini UI, with links pointing to various topics in the Advertiser Guide. Let us know if there are particular terms that need special attention when you work advertise Gemini. Use the feedback form at the bottom of the page.

New Feedback Form Added to Guide Pages¶

It’s now easier than ever to provide the Gemini team with feedback on pages you’ve visited in the Gemini Advertiser Guide.

1. Click Yes or No at the bottom of each page.

2. Enter your comments, preferably in detail, identifying the issues of concern, in the form that pops up.

Your feedback is important. Don’t hesitate to enter your comments. If you wish, you can provide an email contact address, so the Gemini team can reach out to you directly and address your concerns and issues.

April 2016¶

Gemini now provides you with the capability of using conversion rules in your campaigns at the advertiser level.

Check out this new feature in How To Use Conversion Rules in Your Campaigns.

If you’ve already created conversion rules for your campaigns, you can now select one or more of these rules from an entire list available at the advertiser level.

Measure & Optimize Campaign Performance¶

Conversion tracking is a great way to determine if your campaign is working and how effective it is. You can then measure and optimize your campaign’s performance.

• Create a Conversion Rule to Increase Website Traffic.

• Track Conversions on Your Website.

Conversion Rule Basics¶

You create a conversion rule with a name and category, adding a default value and specifying the URL of your conversion web page. You then place a code snippet - a conversion tracking tag - on your website. This code snippet informs you when a user has reached the conversion page or taken an action on your web page.

New Change History Available in Gemini UI¶

The new Change History, called Account History, is now available in the Gemini UI.

How It Works¶

To access Account History in the UI:

1. Click the Tools tab next to Reporting and select Account History from the dropdown menu.

2. Account History provides you with a 6 month look-back into changes you’ve made in your Gemini account. Note that keyword-level changes are not currently supported in this version.

3. Navigate your Account History report in four different columns that display relevant change history information:

• Activity: This is the level in the account hierarchy that was changed AND what entity within that hierarchy. For example: Campaign ID 345409325. If the activity is campaign related, click the hyperlink to view the specific change.

• Changes: Denotes what the prior value was and what the new value is.

• Updated by: Denotes the username who made the change.

• Date and Time: Denotes when the update was made.

March 2016¶

Better Targeting and Performance¶

Our new conversion optimization feature allows advertisers to improve campaign performance by optimizing conversions toward a target cost per acquisition (CPA), while an enhancement to our custom audience capability enables advertisers to target users with native ads based on their in-app actions.

New Custom Audience Enhancements¶

The new custom audience feature allows mobile app marketers to target customers across devices using their own first-party data. With one data feed, Yahoo finds your audience on PC, mobile and tablet. This capability is already available using data from website actions and mobile device IDs.

You can now target users with native ads on Yahoo and partner inventory based on consumers’ actions within your own apps. When used together with proprietary Yahoo interest data, the data from custom audience in-app actions helps marketers reach and engage people (including shoppers, gamers, browsers) who have expressed interest in their products or services based on their in-app actions.

New Global Search Capability¶

Using global search, you can search across all of your ads, campaigns, ad groups and keywords in the Gemini UI.

New Filtering & Customization Features¶

Check out some of these new filtering and customizing options in the Gemini UI.