January 2017¶

Introducing Carousel Ads That Deliver Powerful Storytelling Messages¶

Yahoo Gemini now provides you with carousel ads, so that you to take advantage of powerful storytelling techniques to deliver impactful messages that drive greater user engagement, interest and demand.

With carousel ads, you can highlight your product features, its benefits and attributes by using a sequence of image panels that serve to tell a compelling story.

Gemini carousel ads are available on desktop, mail and mobile. Use up to 5 images (or a minimum of 3) to communicate the value of your product and drive engagement on Yahoo web properties.

A 3-card carousel ad sequence on the desktop is shown below:

On mobile, a 3-card carousel ad sequence looks like this:

Check out the section on How to Use Carousel Ads for more information on this new Gemini feature.

New Video Series Introduced¶

Engage is a new video series aimed at Gemini advertisers who are coming to the platform and wish to create their own ad campaigns, as well as learn the basics of how to work effectively with Gemini for best performance and results.

The videos are presented by Gemini Product Managers, illustrating the steps and best practices you need to follow to accomplish a wide range of ad and campaign creation tasks, using the Gemini UI.

Check out the Hands-On Video: Create Your First Gemini Ad Campaign, which walks you through the steps you take in the Gemini UI.

The video is 4:51 minutes.

Alerts For Keywords Without Ads¶

Yahoo Gemini now provides Gemini advertisers with new alert notifications for keywords without ads.

Gemini advertisers will be notified if they have keywords without ads via the Gemini UI and the Notification Center. In addition, advertisers will be able to download a report from the Notification Center and/or the bottom panel in the Gemini UI.

Check out the section on Alerts for Keywords Without Ads for more information on this new Gemini feature.