June 2016¶

New Custom Audience Targeting For Email Lists Introduced¶

Now you can create and build a custom audience of people on your email lists for targeting campaigns.

To accomplish this, you simply have to upload a .csv file of your email addresses in the Gemini UI. Gemini handles all the processing of that list, encrypting the file to protect the personal data that resides on your email list. Once you’ve created the custom audience of your email lists, you can easily manage that customer list, adding or deleting new audiences.

For details, check out Create Audiences From Your Email Lists.

New Sitelink Extensions Introduced¶

Now you can create and build Sitelink extensions for your campaigns and ad groups, using the new Gemini Shared Library options. Create links to specific pages on your website that appear below your ads. These additional links help your customers by providing a direct shortcut to specific information.

One of the key benefits of Shared Library is that you can create a large set of sitelinks and associate them to Campaigns or Ad Groups in bulk.

For details, check out How To Create Sitelink Extensions.

New Negative Keyword Lists Introduced¶

Now you can create and build negative keyword lists for all or selected Gemini campaigns, using the Gemini Shared Library options.

Negative keywords enable you to refine your matching by blocking words, i.e., excluding words or phrases that you believe are not relevant to your products and services. Both negative phrase and negative exact are supported as match types.

Details are available at Use Negative Keyword Lists.

Updated Native Video Ads Pricing¶

Video is available for app install ads, brand video ads and direct response ads. For app install ads, video is priced on a CPCV. For brand video, Gemini offers CPV pricing where the view is defined as a 3-second view, and for direct response ads Gemini offers CPC pricing.

For more information, see How To Create Native Ads With Video.