March 2017¶

New Hands-On Video on How To Create Sitelinks For Gemini Ad Campaigns¶

As a Gemini advertiser, you can use sitelinks to add additional spaces to your campaigns that cater to different consumers – for example, your recent promotions, links for reservations, and so on.

The How-To Guide, accompanying the video, describes in detail the steps you need to follow when creating a campaign that takes advantage of sitelinks.

The video is part of the new Engage video series, presented by Gemini Product Managers and Application Developers, illustrating the steps and best practices you need to follow to accomplish a wide range of ad and campaign creation tasks, using the Gemini UI.

The video is 3:37 minutes.

An example of deep links that you can add to your Gemini campaigns on the desktop or to your mobile and carousel ads.

New Best Practices Section Introduced¶

If you’re working with Yahoo Gemini campaigns, your search campaigns can now target your customers on Yahoo’s native supply using keyword-based search history.

In this first in a series of best practices, you’ll learn the tips & techniques that you can apply to optimize your search on native Gemini campaigns.

Check out How To Optimize Search on Native in Your Gemini Ad Campaigns.

Learn How to Drive Maximum Search & Native Ad Performance¶

Check out this video to learn how to extend the reach of your search campaigns with native advertising. Brian Hedrick, Yahoo Director, Native Strategy, talks to Marin Software to learn how to get the highest ROI out of your search and native campaigns in this webinar.

The video is 43:04 minutes.

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