March 2020

Check out these new features, enhancements and changes introduced in Verizon Media Ad Platform.

New Dynamic Product Ads Guide

  • We’ve rolled out a new portal dedicated to Dynamic Product Ads in our documentation suite. This empowers partners and advertisers with an expanded set of resources in one location, to help streamline DPA planning and setup. This guide is a repository intended for DPA partners, developers and account managers. It serves as the source of truth for the combined documentation suites for all technical content dedicated to DPA for the Native API and Native UI. Use our guide as a toolkit to navigate topics and essential reference material, and to explore implementation details, how-to’s, case studies, FAQs and best practices.

New Thought Leadership Series: Trusted News

  • Verizon Media has launched a new thought leadership series, starting with Trusted News. Also, Verizon Media has created a Coronavirus hub page across the Yahoo ecosystem (News, Finance, Sports, Lifestyle and Entertainment) that aggregates the latest news about the pandemic in the U.S. and across the globe to keep our nearly 900M users informed with trusted content.

New: Countdown Timer Prefix Text for Flash Sale Ad

To add Countdown Prefix to a Flash Sale Ad in the UI, refer to the Advertiser Guide for options and examples.

Updated Verizon Media Native UI

  • We’ve updated the design of our Native platform to reflect the updated Verizon Media branding. Note that this update does not change the current Native UI functionality. The UI may look a little different, but trust that you still have access to all the great data, inventory and performance that you are used to.

Meanwhile, we’re working to update the existing screenshots of the UI to match this new Verizon Media design. Stay tuned.

New: Strict Validation for Redirect URLs

Important

We now have strict validation for our redirect URLs. This means that if a registered redirect URL is, for example, http://example.com, but the actual redirect URL is http://example.com/test, the redirect will fail. For more details, see Latest Updates.

Updated Bulk Operations

  • We’ve updated the API documentation for Bulk operations, with the latest information on how to upload and download bulk files in your advertiser accounts. A sample tab-separated CSV file spreadsheet is provided, along with information on Bulk schemas and objects. Check out the documentation for Bulk Operations.

New: Native Insights Article

  • Check out our latest article, Make every mobile moment shoppable this holiday season. In this article, you’ll learn about solutions to engage shoppers with mobile ad units and features that provide options for advertisers looking to drive audiences from simply browsing to an intentional, buying mindset.

New: On-Demand Webinar: Get Results This Holiday with Native Campaigns

  • Check out our latest on-demand webinar, Get Results This Holiday With Native Campaigns. In this 21-minute webinar, you’ll earn how eCommerce is quickly evolving and about unique native ad solutions available for your holiday campaigns. You’ll discover helpful trends and insightful changes with today’s online holiday shoppers. Unwrap interactive native ad formats that drive greater engagement and performance. See real-life examples of which ad formats to use for your specific holiday goals.

New: Video in Ad Workshop: Zen and the Art of Digital Storytelling

  • Check out our latest video in the Ad Workshop section of the Advertiser Guide: Zen & the Art of Digital Storytelling. In this video, we step back a bit to explore some of the techniques you can employ to write ad copy that works best to reach and connect with your target customers. Frank Palmieri, a Senior Manager on the Account Strategy team at Verizon Media, walks you through the steps you need to follow – and delivers the answers. The essence of writing great ad copy – copy that converts – is telling a compelling story that excites your customers and provides them with a call to action.