May 2018

Check out these new features, enhancements and changes introduced in Yahoo Gemini.

New Guides on Google, Signal & Sizmek DPA Dot Tag Managers Introduced

If you have an account with Google Tag Manager and are familiar the Google Tag Manager UI, you can take advantage of this tag manager to set up your Gemini Dot tags for DPA. The steps are described in the Google Tag Manager Guide for Gemini DPA Dot tags.

Likewise, if you have an account with Signal and are familiar the Signal UI, you may want to take advantage of this tag manager to set up your Gemini Dot tags for DPA. The steps are explained in the Signal Tag Manager Guide for Gemini DPA Dot tags.

And if you have an account with Sizmek, you could use this tag manager to set up your Gemini Dot tags for DPA. Steps are outlined in the Sizmek VersaTag Container Guide for Gemini DPA Dot tags.

New Countdown Timer For Flash Sales Introduced

Gemini now provides you with a new Countdown Timer for flash ad sales. The Countdown Timer lets you increase CTR for native ads by enabling users to take quick and decisive action to purchase your product before a sale ends.

Using the Countdown Timer, which serves as a rectangular overlay on your mobile, desktop or pencil ad, you’ll create a sense of urgency for consumers who wish to purchase your product.

mobile countdown timer

In the Gemini UI, you can set a date and time, using a {time} macro that specifies the countdown end time when your ad will expire.

add countdown timer

For more information, check out How to use the countdown timer for flash sales to increase CRT.

New Third-Party Audience Targeting Introduced

Gemini now enables you to target specific audiences based on Oath’s rich inventory of data partners. That means, you can use third-party data providers relevant to your campaign objectives to expand audience reach and improve performance.

add countdown timer

Using this new targeting capability, you can view reports for audience segments that include third-party data in the Gemini UI and evaluate that data when serving ads to particular audiences.

Third-party data can help you run more efficient and cost-effective campaigns, and target the customers who are most likely to meet your campaign goals.

For more information, check out How to Use Third-Party Audiences For Targeting & Expanded Reach.

New 6 Ways To Boost Your App Marketing Success Guide - Ebook Available

Check out this new guide to App Marketing for Yahoo Gemini advertisers, which provides you with valuable information on how to enhance your app marketing efforts in key areas and drive ROI for your app.

six ways to boost app marketing

You can view the ebook at 6 ways to boost your app marketing success.