Check out these new features, enhancements and changes introduced in Oath Ad Platforms.
New Account Insights to Optimize Campaign Performance Introduced¶
Using the new Account Overview tab in the Native & Search UI dashboard, you can
Troubleshoot performance across bids, budgets and ads.
View quick snapshots of your campaign top movers, device performance, account dayparting and account location performance insights.
Find rejected ads with a single click, ensuring that you stay on top of creatives that need alterations in order to serve successfully.
The new Account Overview tab enables you to surface everyday native optimization tasks in a few clicks, and to discover performance insights at a glance.
Check out How to Use Account Insights for more information on this new feature.
New Tealium Tag Manager Introduced for Native Feed Ads¶
If you already have an account with Tealium Tag Manager and are familiar the Tealium Tag Manager UI, you may want to take advantage of this tag manager to set up your Native & Search Dot tags for NFA. The steps are described in the Tealium Tag Manager Guide for Native & Search NFA Dot tags.
A Dot tag lets you capture events that are related to the products in your catalog.
New Conversion Counting To Control & Optimize Your Campaigns¶
Native & Search now provides you with a new campaign-level setting that allows you to control how you want a conversion to be counted for your campaigns. The feature is supported in Bulk and the UI, as well as in the Native & Search API. Check out Bulk Campaigns Fields in the UI. For an overview of how it works in the UI, see Conversion Counting.
Dynamic Product Ads (DPA) Now Known as Native Feed Ads (NFA)¶
Native Feed Ads (previously known as Dynamic Product Ads, or DPA) enable you to target customers with ads for specific products that those customers have already viewed. Your ads then appear on customers’ desktop, tablet or smartphone devices. For details on topics which describe how to work with NFAs, see Native Feed Ads.
Support for Promote My Products Campaign Objective¶
Native Bid Adjustments now provide support for Promote my products campaign objectives, as well as Visit my website and Know my brand. For more information, check out Use Native Bid Adjustments to Control Campaign Performance.
New Cloning Enhancements for Campaign & Ad Group Entities Introduced¶
Native & Search now lets you replicate your ads, campaigns and ad groups across multiple locations in the Native & Search UI, with minimal effort and a few simple mouse or keyboard clicks.
Cloning lets you take advantage of your most successful ad assets, ad groups and campaigns by enabling you to create similar ones for use with different settings.
Check out Clone Enhancements For Campaign & Ad Group Entities, which walks you through the new enhancements in the Native & Search UI and how to take advantage of this new feature extension.
You can use cloning to leverage your most successful ad assets, ad groups and campaigns, so that you can create similar ones for use with different settings. See How To Clone Campaigns, Ad Groups & Ads.
Best Practice For Cropping Images For Ads¶
As a best practice, when cropping ads on different properties, ensure that you leave a safe zone around the edges that the text does not enter. Doing this will ensure that no text will be cut off if there is cropping. See How To Crop Images For Ads.
Rebranding of Gemini UI & API¶
As you’ve doubtless noticed, Gemini has now been rebranded as Oath Ad Platforms Native & Search, both the UI and the API. The new product brand represents Oath’s full suite of technology solutions for advertisers, agencies and publishers. The new brand replaces BrightRoll, Gemini, ONE by AOL, and Yahoo for Publishers.
Oath Ad Platforms is connected to the consolidation work completed by the Oath product and engineering teams in September. Now a global brand, Oath Ad Platforms will be a visible part of the Oath family of brands in all Oath markets.
With an ongoing rollout of new features and functionality, the suite activates Oath’s trusted data, high-quality inventory, innovative ad experiences and industry-leading programmatic algorithms in a more unified way.
Segment Interests Added to Bulk¶
Interest segments (Oath Audience Segments) targeting is now available for native campaigns and can be set at both the campaign and ad group levels. For details on Bulk Fields and Object Types, see Segment Interests in Bulk.
New Unified Oath Ad Glossary Introduced¶
Check out the new unified Oath Ad Glossary, which is built and implemented as an addition to the Apple Dictionary.app that resides in every user’s Applications folder on Mac OS X.
As a glossary, it includes a set of terms, illustrations, videos and embedded hyperlinks that are unique to the Native & Search API, UI and to the Oath Ad Platforms DSP.
Oath account managers, partners, developers, product managers and Oath self-serve members will find a set of terms that are useful for understanding and working with the Oath Ad Platform. Note that the Glossary is only available currently for Mac OS X. Future versions may include Windows, and mobile versions for iOS and Android.
The glossary is available for download and installation on Mac OS X. Check out Oath Ad Glossary.