Check out these new features, enhancements and changes introduced in Yahoo Gemini.
New Gemini Power Editor Introduced¶
Use the new Gemini Power Editor to manage your accounts more efficiently and with greater control over your advertising campaigns.
The Power Editor is ideal for handling multiple campaigns with extensive lists of ads and keywords. Edit your campaigns in the Gemini UI with a few simple clicks, and then commit your changes with immediate results and updates.
This is a preview release of the Power Editor. Please provide feedback on the tool to the Gemini product developoment team by clicking the feedback link at the bottom left corner of the Power Editor workspace in the UI.
For more information, check out New Gemini Power Editor - Preview.
New Bulk Ad Site Setting Introduced¶
You can create and delete Ad Site Settings, using the fields available in Bulk.
For more information, point your browser to Ad Site Setting in Bulk.
New Doc Explaining How to Use Call Extensions¶
Take advantage of Call extensions, or Click-to-Call, when you wish to display a phone number in the format of a Call button for text ads on smartphones.
Call extensions are not currently available in the Gemini UI. You’ll need to download a sample bulk file in order to take advantage of this feature.
For more information and details, navigate to How to Use Call Extensions in Bulk.
Take Advantage of eCPC Bidding Strategies in Bulk¶
In Bulk campaigns, you can now take advantage of eCPC bidding strategies.
If you select eCPC (enhanced cost-per-click) as the bidding strategy for your campaign, Gemini will dynamically modify your bids in order to optimize for conversions. Bids made may be ABOVE the bid amount that you have set, but no more than 30%.
For more information, check out Campaigns & Bidding Strategies in Bulk.
New Post View Conversion Lookback Window Field Added to Bulk¶
You can now assign a post-view conversion lookback window to a campaign in Bulk.
For more details, check out Campaign Fields in Bulk.