Use Adobe Tag Manager to Set up DPA Dot Tags¶
This guide describes how you can use Adobe Dynamic Tag Manager (ADTM) to set up and deploy your Yahoo Native Dot tag. Using ADTM, you can create a custom script for your product ads across your webpages.
If you already have an account with Adobe DTM and are familiar the ADTM UI, you’ll want to take advantage of this tag manager to set up your Yahoo Native Dot tags for DPA.
Setup Steps for Adobe Tag Manager¶
Follow these steps:
Sign in to Adobe DTM.
Select the Web Property on which you want to install the DOT tag and the DPA custom script.
Click Add a Tag.
Click Go to Rules.
Select Page Load Rules from the left navigation bar.
Click Create New Rule and provide the name of the tag - for example, Yahoo Native DPA Tag.
Select Sequential HTML.
Click Add New Script.
Copy and paste the Yahoo Native DOT tag provided by Yahoo Native.
The following is the Yahoo Native DOT tag sample.
You’ll need to replace the
pixelId with the values shown in the sample.
Note that the
projectId (in this case, 10000) and
pixelId (10015984) are provided by Yahoo Native.
Provide the name to the script (for example, DOT Tag) and click Save Code.
Click Save Rule.
Click Create Tag.
Next, you’ll need to add the DPA custom script.
There are three types of DPA events:
For events that require clicking the button, you’ll need to set up Event Based Rules (for example,
For an event that is triggered when viewing the page, another Page Load Rule needs to be set up (for example,
In this document, we use the example of
To add the DPA custom script, go back to the Yahoo Native DPA Tag that was just created.
Copy-and-paste the DPA custom script.
The following is a sample script.
projectId and the
pixelId are provided by Yahoo Native and need to match the DOT tag.
The value of
ea can ONLY be either one of these three values: ViewProduct, AddToCart or Purchase. The productId is the id of the product. This should match the values in the
product_id column of the feed.
Click Save Code.
Click Save Rule.
Check out these additional resources for more information: