6. Create & Manage Feed Operations¶

Native provides you with support for creating, updating and deleting product feeds. Product feed formats and requirements are described in this document. You can also download a sample product feed spreadsheet in .csv format.

Download Sample Product Feed Spreadsheet¶

To download a sample feed spreadsheet in .csv format, click Download CSV Spreadsheet.

Supported Formats¶

Supported feed file formats are described in the Feed File Formats table below. For specific format requirements, refer to Bulk Operations Schema.

Important

The steps outlined in the sections below are aimed at Native advertisers who need to understand the available feed file formats and are familiar with the Native Ad Platform v3 API, i.e., making POST and GET calls to a specific endpoint.

Create a Product Feed¶

The following API can be used to create a product feed into Native.

Make a POST call to this endpoint:

https://api.gemini.yahoo.com/v3/rest/feed

The current file formats that are supported include:

File Format	Delimited?	Encoding
`.csv`	Yes	UTF-8, UTF-16 and UTF-32
`.tsv`		UTF-8, UTF-16 and UTF-32
`.txt`	Yes	UTF-8, UTF-16 and UTF-32
`.xml`		UTF-8, UTF-16 and UTF-32
`.rss`		UTF-8, UTF-16 and UTF-32

Note

gzip (GNU zip) is also a supported file transfer format. The gzip format produces files with a .gz extension. For more information, refer to gzip and GNU Operating System.

Note

You must have a valid ftp server and make your feed available on the server.

Request:

{
  "advertiserId": 11,
  "status": "ACTIVE",
  "userName": "ftp_username",
  "feedType": "DPA_RECURRING",
  "fileName": "yourfeedfile.csv",
  "password": "password",
  "feedUrl": "ftp://yourftpserver.yourwebsite.com",
  "scheduleInfo": {
    "feedFrequency": "DAILY",
    "dayOfMonth": null,
    "dayOfWeek": null,
    "hourMinute": "12:00"
  }
}

Note

There two feed types: DPA_ONE_TIME and DPA_RECURRING. DPA_ONE_TIME indicates that the feed will be loaded only once, so you do not need to include scheduleInfo in your request. DPA_RECURRING indicates that the feed will be loaded repeatedly at the scheduled time.

Check Feed Status¶

To check the feed status, make a GET call to this endpoint with the feed id, which is the response from creating a feed:

https://api.gemini.yahoo.com/v3/rest/feed/status?feedId=1421

response

{
"errors": null,
"timestamp": "2017-04-12 21:07:36",
"response": {
  "status": "COMPLETED",
  "startedTime": "2017-03-31 00:29:02",
  "finishedTime": "2017-03-31 00:29:02",
  "resultFile": "token",
  "results": {
    "Product_Ad": {
      "totalCount": 9,
      "addedCount": 0,
      "updatedCount": 9,
       "failedCount": 0

      }
    }
  }
}

Note

If the failedCount is greater than zero, you can use this API to download the error reporting file:

https://api.gemini.yahoo.com/v3/rest/feed/error?resource=token

Feed File Formats¶

The feed file formats are described below.

Field name	Type & size	Description	Required or optional
id	string, Max size: 100	Unique id to identify the product. The product sets, user recommendation and dot pixel custom events should use this id. All products with duplicate ids will be ignored.	required
title	string, Max size: 100	The title of the product. This field will be used in the ad presentation. Title displayed is 20-50 characters.	required
description	string, Max size: 4000	A short description of the product. This field will be used in the ad presentation. Description displayed is 20-150 characters.	required
image_link	string	Link to an image of the product. The image provided will be mapped to these formats for native ads: large 627x627px and HQ 1200x627px.	required
link	string	Landing page of the merchant when the ad is clicked.	required
availability	string	Defines product availability. Accepted values are: in stock - product is in stock and can be shipped immediately. out of stock - product is currently unavailable. preorder- product will be available in future. available for order - Product can be shipped in 1-2 weeks. out of stock products are not eligible for serving and may be removed from the system after 3 months.	optional (will default to in stock if absent)
condition	string	The condition of the product. Accepted values are new, refurbished, or used.	required
price	string	The cost of the product and currency. Currency should be specified as the ISO 4217 currency code e.g. 9.99 USD. This field will be used in ad presentation along with title as: title - price. The currency symbol will be used. E.g. Bead-Fringe Suede Ankle Boot - $1200.	required
gtin	string, Max size: 70	The Global Trade Item Number (GTINs) can include UPC, EAN, JAN, and ISBN.	one of gtin/mpn/brand is required
mpn	string, Max size: 70	The number which uniquely identifies the product to its manufacturer.	one of gtin/mpn/brand is required
brand	string, Max size: 70	The name of the brand.	one of gtin/mpn/brand is required
additional_image_link	string, Max size: 2000	Comma separated multiple (max 10) additional image urls can be provided.	optional
age_group	string	The age group the product is meant for. Accepted values are newborn, infant, toddler, kids, and adult.	optional
color	string, Max size: 100	The color of the product.	optional
expiration_date	ISO‑8601 (YYYY‑MM‑DD) or YYYY‑MM‑DDTHH:MM or YYYY‑MM‑DDTHH:MM-0000). Dates without a time will default to 00:00 (midnight at the start of the date). Dates with a time but without a time zone will default to UTC.	The expiration date of the product. An expired product is not eligible for serving.	optional
gender	string	Acceptable values are male, female, and unisex	optional
item_group_id	string	Similar products can share same item group id	optional
google_product_category	string, Max size: 250	Predefined values from Google’s product taxonomy. For example, Apparel & Accessories > Clothing > Dresses.	optional
material	string, Max size: 200	Material or fabric of the product.	optional
pattern	string, Max size: 100	The pattern or graphic print featured on a product.	optional
product_type	string, Max size: 750	The retailer-defined category of the product as a string. Examples : TSV format: Home & Garden > Kitchen & Dining > Appliances > Refrigerators	optional
sale_price	string	The discounted price if the product is on sale. Currency should be specified as the ISO 4217 currency code. Specified as 9.99 USD	optional
sale_price_effective_date	ISO‑8601 (YYYY‑MM‑DD) or YYYY‑MM‑DDTHH:MM or YYYY‑MM‑DDTHH:MM or YYYY‑MM‑DDTHH:MM-0000).	The start and end date/time of the sale, separated by a slash. e.g., 2014-11-01T12:00-0300/2014-12- 01T00:00-0300. Dates without a time will default to 00:00 (midnight at the start of the date). Dates with a time but without a time zone will default to UTC.	optional
shipping	string		optional
shipping_weight	string		optional
shipping_size	string		optional
custom_label_0	string, Max size: 100	Can contain additional information about the item	optional
custom_label_1	string, Max size: 100	Can contain additional information about the item	optional
custom_label_2	string, Max size: 100	Can contain additional information about the item	optional
custom_label_3	string, Max size: 100	Can contain additional information about the item	optional
custom_label_4	string, Max size: 100	Can contain additional information about the item	optional

Next Steps¶

Navigate next to 7. Create dynamic ads, which describes in detail how to create your dynamic ads.