To understand the process of onboarding, check out the Video Guide shown below. You can stop and start the video at different intervals to dive deeper into the process and get up to speed.

Take a closer look at the process steps described below. You’ll see what you need to provide to the Yahoo Native account team when you sync-up and move forward to launch your feeds and product catalogs.


Be sure to reach out to your Yahoo DPA Native account team if you need greater assistance in setting up and launching your catalogs and product feeds.

Video Guide

In this video guide, Justin Lappe, DPA Project Manager for Yahoo Native, walks you through the steps to onboard and get started. The steps are straightforward and easy to follow.

In general, the onboarding process for advertisers is comprised of the following 3 steps:

Step 1

You provide the full feed to the Yahoo Native team, indicating the following:

  • Feed Manager (if applicable)

  • Frequency (Daily/Hourly/Time of Day)

  • Whether full or partial feeds are sent

Step 2

The Yahoo Native team will provide DPA-specific pixels for implementation, which need to be placed on the following pages:

  • Product View Page

  • Add to Cart page and when a checkout is initiated

  • Purchase/checkout page

Step 3

  • You provide tracking URLs, confirming

  • whether the tracking is included in your feed or will be implemented in the Native UI

  • Indicate where the {link} macro should be inserted