Overview¶
Yahoo Native Dynamic Product Ads are feed-based ads that you can personalize, depending on each of your customer’s unique buying habits and shopping history. The power of this ad solution is that one dynamic product feed enables you to work with multiple native ad formats, i.e., single image ads, carousel feed ads, mail shopping ads (in Beta) and native mail ads.
Key Benefits¶
Advantage |
How it works |
|---|---|
Relevance |
Display products to shoppers who have interacted with your products or shown interest about those products on your website. |
One-time Setup |
You don’t have to constantly refresh your creative - use your catalog feed to automatically create native ads, saving you time and effort. |
Personalized Creative |
Dynamic ads automatically update according to your shoppers’ buying habits. |
Scale |
Rely on Yahoo’s massive reach to connect you to your target audience throughout the path to purchase. |
Important
Because Dynamic Product Ads automatically show products to shoppers who have already Viewed, Searched, Initiated Checkout or Purchased a hotel or cruise reservation, they provide an effective solution for travel and hotel retailers.
The Power of Retargeting¶
Yahoo Native Dynamic Product Ads rely on retargeting your Native ads for customers of products in your retail product catalog who have previously viewed those ads on your website. Retargeting is a powerful tool for reaching those customers with the right ad at the right time.
Retargeted ads automatically promote your listings at scale to customers who have visited your site with targeted-creatives, based on users’ interests. Users who are exposed to Retargeted ads are up to 9x more likely to convert, compared to native-only customers.
Your ads serve to customers within premium-curated content (exclusive inventory) that includes rich-media content from Yahoo, MSN and AOL. These types of ads are ideal if you’re running an e-commerce, retail or travel business, comprised of large product catalogs.
DPA Carousel Ads - Example¶
With DPA Carousel Ads, you can tell a visual story, particularly on mobile, by grouping up to five cards (images and captions) into a single execution. Each image that users swipe through can link to a unique landing page to drive deeper user engagement.
Typically, carousel ads can drive 2x to 3x higher CRT compared to single image ads.
Dive Deeper¶
A Product Feed, also known as a product catalog, is a data file that consists of an advertiser’s product information, leveraged by any commerce advertiser across verticals, like Retail, Travel and Auto. You can create, build and optimize product feeds in the Yahoo Native UI by accessing the Product catalog from the Shared Library dropdown menu.
Using a product feed means that you can retarget your customers by taking advantage of Yahoo Native platform tools for dynamic creative optimization and simplified campaign setup and maintenance, so you can scale on the Yahoo marketplace.
A Product Set contains filtering criteria that maps Dynamic Ads to Adgroups and to a Yahoo Native ad Campaign.
This mapping is required in order to determine the bid and budget for products in an advertiser product catalog. One product, for example, can belong to multiple products sets and thus to multiple ad groups and campaigns.
Dynamic Product Ads rely on a Yahoo Dot tag, which can be either a 1x1 image pixel or a snippet of JavaScript code provided to an advertiser.
In general, you’ll instrument your website with the Dot tag (pixel) in order to share user data with Yahoo. When a user visits your website, for example, this Dot tag pixel will transmit important data about the user – like user activity. The Yahoo Native targeting system will then “listen” to the signals from the Dot tag pixel and store that data in the User profile store.
Domain Model¶
Dynamic Product Ads are represented by this domain model:
