Yahoo Native Developer Documentation¶
Yahoo Ad Tech provides qualifying developers with RESTful access to mobile search and native advertising results with a simple pricing scheme based on usage.
Using the Yahoo Native API, you can programmatically buy, manage and optimize mobile search and native advertising for ad campaigns across Yahoo Ad Tech’s mobile inventory.
As an API partner or developer, you’ll work with a set of RESTful objects to create, manage and retrieve advertiser data for your ads, ad groups and campaigns.
The Yahoo Native API Partner Support page provides you with a quick snapshot of recent and upcoming releases, and is focused on features supported by the API. You’ll also find a summary of supported functionality.
Partner Support includes product bulletins updated on a monthly cadence for Yahoo Native API partners, account managers and developers.
Tune into the Yahoo Product Bulletin podcast.
Mark Meyer, Director of Solutions Engineering for Yahoo Native and DSP Ad Platforms, provides you with a capsule summary of Yahoo API features, changes and product enhancements released by the product development team.
In this podcast, Mark discusses the recent rebrand of our ad platform documentation and interfaces, from Verizon Media to Yahoo, as part of the recent Apollo Group acquisition. This brand change will have no effect on Native or DSP API functionality. Tune in for more details.
To get started, you’ll need to apply for access and an API Key. The process is simple and straightforward.
To learn about tips and techniques for working with the API, check out Best Practices. The best practices are grouped into categories that are intended to optimize and advance your efforts in working with the API.
To track the latest changes, updates and enhancements to the API, you’ll want to read the What’s New section.
For the latest information, check out the June 2021 Product Bulletin for API partners and developers.
For high-level information about Yahoo Brands and Solutions for advertisers, publishers and partners, be sure to explore Yahoo Ad Tech Advertising.