Yahoo Preferred Network (Native) Developer Documentation¶
Yahoo Ad Tech provides qualifying developers with RESTful access to mobile search and native advertising results with a simple pricing scheme based on usage.
Using the Yahoo Preferred Network (Native) API, you can programmatically buy, manage and optimize mobile search and native advertising for ad campaigns across Yahoo Ad Tech’s mobile inventory.
As an API partner or developer, you’ll work with a set of RESTful objects to create, manage and retrieve advertiser data for your ads, ad groups and campaigns.
Yahoo-Taboola Partnership for Native Advertising¶
As announced in November, 2022, by Jim Lanzone, Yahoo CEO: “Through our agreement, Taboola will exclusively power Native advertising across all of Yahoo’s digital properties and will be available to buy through the Yahoo DSP. Taboola is a global leader in powering content recommendations and Native advertising for the open web. This partnership gives us an opportunity to combine the best capabilities of both companies to deliver greater reach, better campaign performance, and improved user experiences. It’s a win-win.”
Stay tuned for more details as soon as they become available.
Migration to Single, Unified Demand Platform¶
Yahoo DSP and Yahoo Preferred Network (Native) will be merging into a single, unified demand platform. The goal is to provide Yahoo advertisers with a single unified interface that simplifies programmatic ad buying and optimization across all media types - e.g., video and native - and across all buy types, including RTB, Yahoo Preferred Network, Reserved and across all supply sources O & O and 3rd party. That means, advertisers, developers and partners will be able to buy both Yahoo O&O Native and DSP more efficiently – and with improved conversion and performance results.
Navigate to the Yahoo Native to Yahoo DSP API Migration Guide for information about the high-level changes that you need to consider and understand when migrating from Yahoo Native to Yahoo DSP. The guide describes in parallel the RESTful API endpoints and methods, headers and body, Curl and JSON responses for your campaigns when you transition your code base from Native to DSP. Explore the guide for an overview, and resources including migration strategies, how to get started, caveats & considerations, sample code and partner support.
The Yahoo Native API Partner Support page provides you with a quick snapshot of recent and upcoming releases, and is focused on features supported by the API. You’ll also find a summary of supported functionality.
Partner Support includes product bulletins updated on a monthly cadence for Yahoo Native API partners, account managers and developers.
If you’re working with the Yahoo DSP or Yahoo Native API, you can reach out for more information at firstname.lastname@example.org.
To get started, you’ll need to apply for access and an API Key. The process is simple and straightforward.
Just fill out the form at Apply for Access.
Once you complete the form, you’ll need to create an app and obtain an API key and secret. See the section on Creating an app and obtaining an API key.
To learn about tips and techniques for working with the API, check out Best Practices. The best practices are grouped into categories that are intended to optimize and advance your efforts in working with the API.
To track the latest changes, updates and enhancements to the API, you’ll want to read the What’s New section.
For the latest information, check out the February 2023 Product Bulletin for API partners and developers.
For high-level information about Yahoo Brands and Solutions for advertisers, publishers and partners, be sure to explore Yahoo Ad Tech Advertising.