Lookalike audiences¶
Lookalike audiences allow advertisers to find more people similar to their existing customers. A lookalike audience uses an existing custom audience segment as a “seed” and expands that seed using Verizon Media data.
Important
Lookalikes can only be built against website custom audiences. Other audience types are not currently supported.
Fields¶
Lookalike audiences have the following fields:
Name |
Description |
Type |
Add |
Update |
---|---|---|---|---|
|
The unique identifier of the audience. |
long |
N/A |
Required |
|
The id of the advertiser that owns the audience. |
long |
Required |
N/A |
|
The name of the audience segment. Maximum is 255 characters. |
string |
Required |
Optional |
|
A description for the segment. Maximum is 255 characters. |
string |
Optional |
Optional |
|
Must be set to LOOKALIKE. |
enum |
Required |
Read-Only |
|
The ID of the seed audience segment owned by the advertiser. An origin audience size of at least 1000 is required, and at least 10000 is recommended. |
long |
Required |
Read-Only |
|
Unique user count for the last 24 hours. |
long |
Read-Only |
Read-Only |
|
Unique user count for the last 30 days. |
long |
Read-Only |
Read-Only |
|
The status of the segment. Can be ACTIVE or DELETED, and is set to ACTIVE by default. |
enum |
Optional |
Optional |
Create a New Audience¶
To create a new audience, make a POST call to the audience endpoint with the required fields. Batch create is supported. The response will be the newly created audience, or a list of multiple new audiences if an array is passed.
For example:
POST https://api.gemini.yahoo.com/v3/rest/audience
Data passed
{
"advertiserId": 947366,
"name": "subscribers expanded",
"description": "subscribers expanded”,
"type": "LOOKALIKE",
"seedAudienceId": 20064660
}
Example response
{
"errors": null,
"timestamp": "2015-07-01 22:03:06",
"response": {
“id”: 20136783
"advertiserId": 947366,
"name": "subscribers expanded",
"description": "subscribers expanded",
"type": "LOOKALIKE",
"seedAudienceId": 20064660,
"status": "ACTIVE"
}
}
Note that your lookalike audience will be available for targeting immediately, but it may take up to 6 hours for the audience to finish populating with all the relevant users. You should expect limited delivery if you target this segment during this time window.
Important
The size of your lookablike audience is capped at 10M users, regardless of your seed audience size.
Target a Campaign to a My Audience Segment¶
Once you have created custom audience segments, you can target Native campaigns and ad groups to serve to these audiences using the TargetingAttribute service, passing in the audience id in the value field.
For example:
POST https://api.gemini.yahoo.com/v3/rest/targetingattribute
Data passed
{
"value": "2222",
"type": "MY_AUDIENCE",
"status": "ACTIVE",
"advertiserId": 123,
"parentType": "CAMPAIGN",
"parentId": 789,
"exclude": "FALSE",
"bidModifier": null
}
Example response
{
"errors": null,
"response": {
"id": 3273448769,
"value": "2222",
"type": "MY_AUDIENCE",
"status": "ACTIVE",
"advertiserId": 123,
"parentType": "CAMPAIGN",
"parentId": 789,
"exclude": "FALSE",
"bidModifier": null
}
}