Matrix View of Ad Types

A comprehensive matrix view of all required fields when serving different Native Ad Platform types is available for download in .csv format.

You can download this file by clicking here.


The programmatic Yahoo Native API does not rely explicitly on ad types, but rather on a combination of assets and objectives when targeting users and serving ads. This combination is based on campaign settings and objectives, targeting attributes and bid types, as well as landing page URLs, and other required fields used to serve Yahoo Native ads.

For more information on the Yahoo Native Ad object, refer to Ad.