App Install Ads¶

Yahoo Native image and video ads reach over 650M mobile users across a massive mobile network of over 1,000 apps, including Yahoo Ad Tech properties, and top syndication partner apps.

App users acquired with video ads have up to 43% more sessions compared to an average user.

Ads for apps are effective at prompting re-engagement. Even if users saw the ads but did not click through, they were 11% more likely to reuse the app.

Note

CPCV app install ads are no longer supported. CPC is the only price type available for app install ads. You can still create and serve static and video ad formats, however.

How-To¶

Follow these steps to create app install ads:

Create a Campaign with the objective set to INSTALL_APP, depending on your campaign’s goal (other objectives will not work).
Create an ad group with a CPC bid type.
When creating your ad, you will need to include an imageUrl and imageUrlHQ. Note that the imageLargeUrl must have a 1:1 aspect ratio. A square image (imageLargeUrl) is mandatory. If an advertiser uploads an 800x1000 image, the asset will be cropped to 800x800 pixels with the file formats of GIF, JPG or PNG and a maximum file size of 2MB. Also ensure a1:1 aspect ratio and exact size of 627x627 for a square asset for single image ads.
Provide the field landingUrl with the URL to the app store. A list of supported app install store locales is shown below.
Set all levels to Active. If the ad passes approval, it will be eligible to serve within 24-48 hours.

Example¶

App Install Video Ads¶

The Yahoo Video App Install format is a combination of a card plus a 30-second video spot.

On load, a full-screen, 30-second video ad will display followed by a full-screen endcard. The end-card will include a call-to-action instructing the user to download the app in the app store and a close button which will allow the user to immediately return to the app they were using.

How-To¶

Follow these steps to create app install video ads:

Create a Campaign with the objective set to INSTALL_APP, depending on your campaign’s goal (note that other objectives will not work).
Create an ad group with a CPC bid type.
Create an video ad ensuring to include your videoPrimaryURL. Note that videos are required to meet the below specifications:

Formats: .mp4 .m4v or .mov

File Size: 1GB maximum

Duration: 5 seconds minimum, 30 seconds maximum for App Install campaigns, 5 minutes maximum for Promote Brand campaigns.

Aspect Ratio: Minimum 480x360p (4:3) or 480x270 (16:9). Recommended 640x480 (4:3) or 640x360 (16:9)

Video Bitrate: 300kbps. Recommended 500kbps.

Audio Quality: If the video has audio, then it must have 2 channel stereo and minimum 32kbps. Recommended 64kbps.

When creating your ad, you will also need to include an imageUrl and imageUrlHQ. Note that your images must meet the requirements of 1200X627 and 627X627 with the file formats of GIF, JPG or PNG and a maximum file size of 2MB.
Provide the field landingUrl with the URL to the app store.
Set all levels to Active. If the ad passes approval, it will be eligible to serve within 24-48 hours.

Example¶

Required Fields¶

The following table is a matrix view of required fields when serving native app install video ads:

Ad Type	Campaign-Channel	Campaign-Objective	Campaign-defaultLandingUrl	Bid types	Ad-imageUrl	Ad-imageUrlHQ	Ad-videoPrimaryUrl	Assets	Ad-mailAssetUrl	Ad-imageUrlThumbnail
App Install Video	Native	INSTALL_APP	app store url	CPV, CPC	required	required	required

Supported App Install Locales¶

The following table lists the supported app install store locales:

Region	Locale
United States	en-US
Iraq	ar-IQ
Puerto Rico	es-PR
Algeria	ar-DZ
Costa Rica	es-CR
Turkey	tr-TR
United Arab Emirates	ar-AE
Saudi Arabia	ar-SA
Russia	ru-RU
Peru	es-PE
Pakistan	en-PK
Morocco	ar-MA
Macau	pt-MO
Jordan	ar-JO
Israel	iw-IL
Nigeria	en-NG
Egypt	ar-EG
Ecuador	es-EC
Bangladesh	en-BD
Japan	ja-JP
United Kingdom	en-GB
Germany	de-DE
Singapore	en-SG
Mexico	es-MX
Canada	en-US
United States	en-US
Chile	es-CL
China	zh-CN
South Africa	en-ZA
Sweden	sv-SE
Thailand	th-TH
Taiwan	zh-TW
Hong Kong	en-HK
India	en-IN
Brazil	pt-BR
Spain	es-ES
Italy	it-IT
France	fr-FR
South Korea	ko-KR
Switzerland	fr-CH
Greece	el-GR
Romania	ro-RO
Colombia	es-CO
Vietnam	vi-VN
New Zealand	en-N
Indonesia	id-ID
Australia	en-AU
Malaysia	ms-MY
Argentina	es-AR
Philippines	en-PH

Learn More¶

To learn about Yahoo Native Video Ads, refer to Yahoo Video Ads.

To learn about Mail Trailer Video Ads, refer to Mail Trailer Video Ads.

For more information on deliverables, guidelines & specifications, refer to Yahoo Native Video & App Install Ad Formats.

For more information on using native ads with video in the Yahoo Native UI, refer to Create Yahoo Native Ads with Video.