Tiles Ads¶

Example¶

The example illustrates a fullscreen mobile experience with a Tiles ad.

Campaign Objectives¶

Tiles ads support the following campaign objectives:

Select either Visit my website or Know my brand in the Native & Search UI, depending on your objective (i.e., pay per click or on impressions).

How-To¶

Follow these steps to create tiles ads:

1. In the UI, click Destination tiles.

2. The Tiles builder opens with the Image icon highlighted.

The Tiles builder will be your canvas on which you add images, video, text and buttons to your tiles ad.

Add an Image Tile with Pan & Tilt¶

Follow these steps:

1. In the Tile builder, begin by ensuring that your image tiles adhere to these requirements:

• Minimum dimension: 200x200px

• Recommended dimension: Width: 1080 Height: 1920

• Maximum size: 2MB

• Formats: PNG, JPG & GIF

• Destination URL: optional

2. By default, your tile image will fill the full width of the screen. Note that you can crop images, if you choose.

3. For panoramic images, set fit to height to enable pan and tilt.

4. Once you’re finished, click Create tiles.

An example that illustrates a fullscreen mobile experience with pan and tilt enabled and the image set to the height.

Add a Button Tile¶

Follow these steps:

1. In the Tile builder, use these settings:

• Maximum characters: 100

• Recommended characters: < 30

• Destination URL: Mandatory

• Settings:

• Inline: The Button is rendered following the Tile order.

• Fixed: The Button floats at the bottom of the display over the tiles. Only one button can be fixed.

2. Click Fixed to set the position of your button tile at the bottom of the display over the tiles.

3. Once you’re finished, click Create tiles.

Add a Carousel Tile¶

Follow these steps:

1. In the Tile builder, use these settings:

• Minimum: 2 cards | Max: 5 cards

• Carousel can contain images & video

• All specifications for an Image & Video Tile Apply

• Images can be fullscreen or partial height, but all images should be the same size

2. Select the carousel card and drag it to the Preview window.

3. Once finished, click Create tiles.

Add a Text Tile¶

Follow these steps:

1. In the Tile builder, use these settings:

• Maximum characters: 1000

• Maximum of 3 destination URLs allowed per text tile.

2. If you like, you can change the font size, type and color, as well as the background color of your text.

3. Once finished, click Create tiles.

Add a Video Tile¶

Follow these steps:

1. In the Tile builder, use these settings:

• Minimum video length: 5 seconds

• Formats: .mp4 and .mov

• Max size: 1GB

• Recommended Aspect ratio: 1.9:1

2. The video will autoplay in mute only when in view, and will be paused when it’s out of view.

3. Once finished, click Create tiles.

View Reporting Metrics for Tiles Ads¶

Follow these steps:

1. To view the ad performance metrics for your tiles ads, click the Tiles ad menu item in the Customer column.

2. In the Tiles ad panel, click the Average number of tiles viewed item, or the Average dwell time item.

3. To view the per tile engagement metrics, open the Report settings panel and select the Ad ID, Card ID and The position tabs

You can view the per tile impressions and the per tile clicks.

4. Once finished, click Create report.

Learn More¶

To learn about Native Video Ads, refer to Video Ads.

To learn about Mail Trailer Video Ads, refer to Mail Trailer Video Ads.

For more information on deliverables, guidelines & specifications, refer to Native Video & App Install Ad Formats.

For more information on using native ads with video in the Native & Search UI, refer to Create Native Ads with Video.