Blocked Cases

Overview

Important

A certain number of Native accounts (Yahoo Preferred Marketplace) may not translate correctly into DSP. These may include:

  • unsupported or infrequently used channels (e.g., Search, SON and KRT)

  • unsupported ad formats

  • unsupported pricing models

  • accounts with deal references

  • accounts that prefer custom restructuring

  • accounts that have inactive seasonal campaigns

  • inactive accounts

  • accounts that use feature switches

  • accounts that rely on internal bid modifiers

Updates to these items will come in further iterations of the Migration Guide.

Reach out to the teams at solutionsengineering@yahooinc.com to ensure that your account will translate correctly to DSP.