Blocked Cases



A certain number of Native accounts (Yahoo Preferred Marketplace) may not translate correctly into DSP. These may include:

  • unsupported or infrequently used channels (e.g., Search, SON and KRT)

  • unsupported ad formats

  • unsupported pricing models

  • accounts with deal references

  • accounts that prefer custom restructuring

  • accounts that have inactive seasonal campaigns

  • inactive accounts

  • accounts that use feature switches

  • accounts that rely on internal bid modifiers

Updates to these items will come in further iterations of the Migration Guide.

Reach out to the teams at to ensure that your account will translate correctly to DSP.