- Open Source
- Yahoo Native to Yahoo DSP API Migration Guide
- Understanding Domain Models
- Migration scenarios
- Campaign package structure
- Understanding DSP packages
- Seat types
- Blocked cases
- Postman toolkit
- Sample code
- Yahoo Native Ads
- Audience Management
- Partner Support
- Sign In
Describes Yahoo DSP and Native support for Dot tags (pixels), with references to conversion rules and connecting to audiences.
Note that pixels will automatically be provisioned on the DSP account. It won’t be the responsibility of the API partner to migrate.
Both Yahoo DSP and Native support Yahoo’s Dot Tag pixels, which offer a universal, cross-platform tracking tag. A single pixel can be used to record many different types of events for conversion tracking.
You can create and manage pixels that work across Yahoo’s DSP and Native platforms. Once you create pixels, you can add rules to them for tracking conversions and retargeting.
By definition, a pixel is an organizational structure for a series of rules. One pixel can contain many rules.
For information on how to create pixels with Yahoo DSP, refer to Pixels.
For information on how to create Dot tags (pixels) with Yahoo Native, refer to `How to Utilize Dot Tags and Conversion Rules for Single Websites <https://developer.yahooinc.com/native/guide/audience-management/how-to-utilize-dot-tags-conversion-rules/#create-a-dot-pixel-conversion-rules-for-single-websites >`_.
All 3rd parties will need to update pixel IDs, including Event trackers (MMPs, Tag managers, and 3rd party tools).
For detailed information on using beacons with Yahoo DSP, refer to Beacons.
For information on using Dot tags with Yahoo Naive, refer to Dot Tags and Conversion Rules.
Connect to Audiences¶
For detailed information on how to connect audiences and create beacons for destinations using Yahoo DSP, refer to Create Beacons.
For information on how to connect to audiences from websites using Yahoo Native, refer to Audiences from Websites.