Product Bulletin

Welcome to the Yahoo Gemini API Product Bulletin. This update includes a quick snapshot of recent and upcoming releases and is focused on features supported by the API. A summary of supported functionality is also included.

Product Bulletins are updated on a monthly cadence for Gemini API partners, account managers and developers.

December, 2015

New user_stats cube - Enhanced Version of audience_stats Cube

  • The new user_stats cube is the next iteration of the audiences_stats cube, and provides a breakdown across various targeting attributes, such as age, gender, device, geo (country, state, dma, city, zip) both for the physical location of the user and the location of his or her interest.

  • We recommend partners start using user_stats instead of audience_stats now, due to the additional targeting attributes available.

  • See Custom Reporting for more details.

New Required Fields by Ad Type Matrix

  • We’ve added a new matrix which details the required fields when serving different ad types. For more information, see Ad documentation > Matrix view of required fields.

New Ad Preview - Native

  • New ad previewing capability has been added to Ad object that lets you fetch a preview of either an existing ad or a new Native ad. The preview output is either a raw HTML source file or an iFrame with previews of the ad in different placements.

  • For more information, see preview an ad in the Ad Object documentation.

Added ‘device’ to keyword_stats cube

  • The device dimension was added to the keyword_stats cube on 11/6/16. This enhancement allows reporting by device (SmartPhone, Desktop, Tablet) down to the keyword level.

  • The keyword_stats cube provides standard performance metrics at all entity levels of the account down to the keyword level. Only search data is provided. Use this for getting metrics around keyword performance. Note that the cube does not include any over delivery spend adjustments which are available in the adjustment_stats cube.

  • For more details, see keyword_stats section of Custom Reporting.

Deleted Status Filter: API and Bulk

  • Partners may now fetch objects in DELETED status, in API and Bulk. This applies to all Objects.

  • For more information, see Objects documentation.

New Custom Audience Type: Lookalike Audience Modeling - Website (Native)

  • We have introduced a new Custom Audience type: Lookalike Audience Modeling. Lookalike audiences allow advertisers to find more people similar to their existing customers. A lookalike audience uses an existing custom audience segment as a “seed” and expands that seed using Yahoo data. Please note that initially, Lookalike Audience Modeling only supports using Website actions audiences to find similar users at this time.

  • Custom Audience, introduced in September 2015, enables you to better target your ads by creating audiences from your website, your customer lists, or your app. Available Custom Audience types include:
    • New: Lookalike Audience Modeling: See details above.

    • Audiences from your mobile app: Introduced in November 2015, create segments using your SDK Partner (Kochava, Tune, AppsFlyer, Adjust, Flurry Pulse).

    • Website actions: Define and manage audience segments of people who have visited or have taken certain actions on your website.

    • Audiences from customer lists: Target your ads to a specific set of people with whom you’ve already established a relationship.

    • See Custom Audience for details.

Latest Gemini API Release Notes - November 2015

Using the Gemini Sandbox Environment

  • The Gemini API lets you work with a sandbox environment to test campaigns you’ve created and managed. You use the same consumer key and consumer secret you obtained when you set up your OAuth to access the sandbox.

  • Resource URI:{resource}

  • The Gemini sandbox serves as a modified version of the production environment. While all operations are designed to function the same in the sandbox as in the production environment, the campaigns and ads you create in this environment do not actually serve. The sandbox environment is completely separate from your production environment.

  • All campaigns, ads, and keywords you create in the sandbox are available in the sandbox environment only. There is no possibility that the ads you create in the sandbox will be accidentally served. Nor will your production accounts be charged for any mock transactions in the sandbox environment.

  • You will need to create a sandbox account in order to test in this environment. You can do this by making a POST call to the sandbox signup endpoint and passing in the name you wish to call your test advertiser. The response will be a test advertiser object that will only be available in the sandbox environment. For more details, see Getting Started.

Overview of Search Features Currently Available

  • Updated 9/17/15.

  • Keywords

    • MATCHING: Exact, Phrase, Broad, BMM. Entry Point: Bulk, API.

    • NEGATIVES: Exact, Phrase. Entry Point: Bulk, API.

    • KEYWORD URLS & PARAMS: Used to create dynamic text or for tracking. More info. Entry Point: Bulk, API.

  • Ad Settings

    • CHARACTER LIMITS: Title: 50; Description: 150; Display URL: 35; Destination URL: 2048. Entry Point: UI, Bulk, API.

  • Targeting

    • GEO: State, City, DMA, Zip, Radius. Entry Point: UI: State, City, DMA | Bulk, API: Zip.

    • Bid Adjustments available via Bulk, API. Range is -90% - +900%.

    • Radius can be specified in increments of 1 mile. Range is 1-500 miles, specified by longitude and latitude.

    • Advanced Geo Targeting options available to support physical location or interest. Entry Point: Bulk, API. For more information, see Campaigns and Ad Groups.

    • TIME OF DAY: Ad scheduling in 15 minute increments. Entry Point: Bulk, API.

    • DEVICE: Bid modifiers are available for all 3 devices, with varying ranges. Desktop: 0% to +100%; Smartphone: -100, -90% to +300%; Tablet: -20% to +300%. Entry Point: Bulk, API.

  • Reporting

    • Performance Reports: Reporting is available at the following levels: Campaign; Ad Group; Ad; Keyword; Targeting (campaign level only); Ad Extensions; Product Ad. Entry Point: UI, API.

  • Ad Formats

    • SITELINK EXTENSIONS: Entry Point: Bulk, API.

    • CALL EXTENSIONS: Entry Point: Bulk, API.

    • PRODUCT ADS - Pilot: Currently available on smartphones and tablets. Testing soon on desktop. Entry Point: UI, Bulk, API

    • LONG AD TITLES: Will not exceed 55 characters on smartphones or 65 on tablets.