Sites & Site Groups

Creatives have four different statuses that determine their current state and whether or not an action is required. The creative status types are:

  • Unreviewed

  • Escalated

  • Unblocked

  • Blocked

Unreviewed


unreviewed

Creatives in this view:

  • Have not had an action performed on them.

  • Are actively serving on the publishers properties.

Reviewers can perform two types of actions:

  1. Marked Reviewed. By clicking, the reviewer approves the creative and its configuration. If present, the reviewer will have the ability to change the assigned policy group (tier) of the creative prior to marking reviewed.

  2. Escalate. If the reviewer is unsure if the creative should be allowed to serve on their website for any reason, they can escalate the creative for further review. This will move the creative to the Escalated view where another reviewer can take action on the creative.

Escalated


escalated

Creatives in this view:

  • Originated from the Unreviewed screen.

  • Are actively serving on the publishers properties.

Reviewers can perform a single action: Marked Reviewed. By clicking, the reviewer approves the creative and its configuration. If present, the reviewer will have the ability to change the assigned policy group (tier) of the creative prior to marking reviewed.

Unblocked


unblocked

Creatives in this view:

  • Are actively serving on the publishers properties.

  • Can originate from unreviewed, escalated, or blocked lists.

Reviewers can perform a single action: Block Creative. When the reviewer blocks the creative, it will stop serving once the next serving doc is picked up (usually 15-30 mins after the update). If the block was initiated while looking at the creatives for a specific site (for example, MSN - France), the block will only be enforced at the site-level, not globally.

Blocked


blocked not serving

Creatives in this view:

  • Are not serving on any of the publishers properties.

  • Can originate from unreviewed, escalated, or unblocked lists.

  • Creatives that are partially blocked will appear here if viewing at the publisher-level (globally).

  • Provide reviewers the ability to perform a single action: Unblock Creative. When the reviewer unblocks the creative it will start serving once the next serving doc is picked up (usually 15-30 mins after the update).

Types of Blocking

Publishers have two options when blocking creatives from serving on their websites. You can block on a Publisher (globally) and a Site (partial) level.

Partial Blocking

As a publisher, you can block a creative from serving on 2 of your sites but allow it to serve everywhere else.

You expect the creative:

  1. To be shown in the unblocked list.

  2. To have some type of indicator on the creative that lets you know which sites the creative is not allowed to serve on.

  3. Stop serving on the selected sites immediately.

Scenarios

The first scenario for partial blocking:

The publisher has filtered the creative list to a specific site (for example, “Yahoo News - UK”):

  • If the creative has been blocked for this site, it should appear in the blocked list.

  • If the creative has not been blocked for this site, it should appear in the unblocked list.

  • If the creative was blocked at the publisher level it should appear in the blocked list.

The second scenario for partial blocking:

  • The publisher is viewing all creatives (for example, “All Websites & Apps”).

  • If the creative has been blocked on some sites but not all (partially blocked), it should appear in the unblocked list with some indicator, listing the sites that the creative is not permitted to serve on.

  • If the creative has been blocked everywhere (globally), it should appear in the blocked list.

Example of partial blocking with sites and site groups using the Block Reason modal:


block sites content

Example of unblocked creative with partial blocking when viewing it in All Websites & Apps.


block reason

block creative sites

If you filtered the site list to only show “msn - france” ads, this creative would:

  • Appear in the blocked list

  • Not render the “Restricted from serving on” section

  • Have the ability to unblock. Unblocking would remove this site from the restrictions block (pictured above) when viewed in the publisher view. Unblocking would return the ad to the unblocked list.

Global Blocking

As a publisher, you can block a creative from serving on all of my sites.

You expect the creative to

  1. Be shown in the blocked list.

  2. Stop serving on all sites immediately.

Scenarios

You have filtered the creative list to a specific site (for example, “Yahoo News - UK”):

  • If the creative has been blocked at the publisher level (globally), it should appear in the blocked list.

  • The publisher will not have the ability to unblock the creative if it has been blocked at the publisher level (global).

In another scenarios, you are viewing creatives globally (for example, “All Websites & Apps”). If the creative has been blocked, it should appear on the blocked list.

Example of using global blocking using the Block Reason modal


block-reason-npub

Example of globally blocked creative when viewing it in All Websites & Apps


unblock creative npub