Yahoo Click ID in FlashTalking Ad Server¶

Display¶

1. Add the ${CC} macro to an ft_custom (ft_c1) parameter via PIE tag.

2. Apply an Event Tag to pass along the populated value via an ftqs macro

3. Append the clickTags with the custom macro: vmcid=[ftqs:[ft_c1]], allowing for ft_c1 to be replaced with Yahoo’s macro from step 1.

Step 1

The PIE tag shown below can be used to add the Yahoo click macro to the body of the Async tag. This should be added only on the specific site (i.e., Yahoo) that are Yahoo properties being used for that advertiser campaign.

Step 2

The Event Tag shown below should also be added. This is to grab the values passed into FT tag variables and use them to replace custom macros within third-party tags.

Step 3

Add the parameter/macro vmcid=[ftqs:[ft_c1]] to the Flashtalking clickTag. ft_c1 should be replaced with whatever variable was used in Step 1, i.e., vmcid=[ftqs:[ft_custom]] if ft_custom were used.

If vmcid=${CC} already exists in the click suffix, completely replace it with the above.

Example clickTags:

https://www.flashtalking.com?vmcid=[ftqs:[ft_c1]]
https:/www.flashtalking.com?UTM=12345&vmcid=[ftqs:[ft_c1]]

1x1s¶

Append vmcid=${CC} to the clickTag.

Since the DSP will have direct exposure to the Flashtalking click tracker, there is no need to add a custom ftqs macro here.

Example:

https://www.flashtalking.com?vmcid=${CC}

Advise the DSP to only implement the Normal Click Command ClickTag and not the Updatable Click Command ClickTag, so that the macro can be exposed to the DSP and noting that URL changes would require a tag update/swap.

Example:

It may be worth removing the Updateable Click Command from the tag export sheet completely. This can be performed by doing the following:

Find: <!– Normal Click Command1*

Replace: (blank)

VAST¶

Similar to Display, this requires editing of the Flashtalking tag itself, in addition to a modification to replace the ${CC} macro within the click suffix.

Follow these steps:

1. Add the ${CC} macro to a custom parameter within the VAST tag, i.e., ft_c1

2. Update the click suffix so that you are replacing the macro ${CC} in the vmcid=${CC} suffix with a custom EL parameter, i.e., vmcid=[%EL: param[“ft_c1”]%]

Step 1 It is recommended that New Tag Generation be used here. This will allow you to see what variables are currently populated and decide where to add the ${CC} macro. This can be accompished in the Video Settings at the Site Level.

Example:

Step 2

Add the parameter/macro vmcid=[%EL:param["ft_c1"]%] to the Flashtalking clickTag. ft_c1 should be replaced with whatever variable was used in Step 1, i.e., [%EL:param["ft_custom"]%] if ft_custom were used.

If vmcid=${CC} already exists in the click suffix, completely replace it with the above.

Example clickTags:

https://www.flashtalking.com?vmcid=[%EL:param[“ft_c1”]%]
https:/www.flashtalking.com?UTM=12345&vmcid=[%EL:param[“ft_c1”]%]