Yahoo Click ID Macro Pass in FlashTalking

Abstract

Describes how to enable Data Pass Macros in Flashtalking for enhanced attribution for various ad formats.

Overview

Yahoo Ad Tech provides partners and developers with a custom parameter and macro in its tagging system that enables enhanced attribution in Flashtalking.

Specifically, the parameter and macro vmcid=${CC} is deployed on click-through. That means, a click ID can be populated persistently on a landing page URL.

To accomplish this in Flashtalking, you can use Data Pass Macros.

The details on how to enable this option for various ad formats are described in the sections below.

Note

For more information on Data Pass Macros, refer to

https://flasht alkingsupport.zendesk.com/hc/en-us/articles/4409808166419-Accessing-Data-Pass-Macros)

Display/VAST

This option requires the use of New Tag Generation and the completion of the following steps:

Step 1

  1. In the Site Level Data Pass Macros for Yahoo, shown in the dialog below, add the ${CC} macro to the Macro field next to the Publisher Click Name property field.

  2. Select the applicable Format (for example, Display, Video or Display and Video based on your choice of ad formats).

  3. Ensure the Status is specified as Active.

  4. Once you’ve completed these steps, click Save.

flashtalking dialog

Step 2

For Display:

  1. Add the parameter and macro vmcid=[ftqs:[pub_click]] to the Flashtalking clickTag. If the vmcid=${CC} parameter already exists in the click suffix, completely replace it with the above.

Example clickTags:

https://www.flashtalking.com?vmcid=[ftqs:[ft_c1]]
https:/www.flashtalking.com?UTM=12345&vmcid=[ftqs:[ft_c1]]

For VAST:

  1. Add the parameter and macro vmcid=[%EL:param['pub_click']%] to the Flashtalking clickTag. If the vmcid=${CC} parameter already exists in the click suffix, completely replace it with the above.

Example clickTags:

https://www.flashtalking.com?vmcid=[%EL:param['pub_click']%]
https:/www.flashtalking.com?UTM=12345&vmcid=[%EL:param['pub_click']%]

1x1s

Because the Yahoo DSP has direct exposure to the Flashtalking click tracker, there is no need to add a custom ftqs macro here.

Instead, add the vmcid=${CC} parameter directly into the clickTag, i.e.,

https://www.flashtalking.com?vmcid=${CC}

Important

This requires the Yahoo DSP trafficker to use the Normal Click Command rather than the Updateable Click Command.

Example:

<img style="width:1px; height:1px;" src="https://servedby.flashtalking.com/imp/3/144245;5509102;201;pixel;Yahoo;YahooDemo1x1/? gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT_78}&us_privacy=${US_PRIVACY}&cachebuster=[CACHEBUSTER]"/> <!-- Normal Click Command Clicktag1 -->https://servedby.flashtalking.com/click/3/144245;5509102;50126;211;0/?gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT_78} &us_privacy=${US_PRIVACY}&url=https://www.flashtalking.com?vmcid=${CC} <!-- Updateable Click Command Clicktag1 -->https://servedby. flashtalking.com/click/3/144245;5509102;50126;211;0/?ft_width=1&ft_height=1&gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT_78} &us_privacy=${US_PRIVACY}&url=30323669

Note

This means that if the landing page URL is updated, a click tracker update/swap is required within the DSP.