Blocklists

Blocklists provide publishers with the ability to restrict demand (ads) on supply (sites/ads) globally or at a granular level. Each demand attribute is enforceable on the publisher (globally), site (website or app) and the ad level (section).

Create Blocklist

As a publisher, you can:

  • Name the blocklist.

  • Choose whether the blocklist should be enforced globally or not. Note that the Supply section will appear for any blocklist when it has not been enabled globally.

  • Set the active or inactive state of the blocklist prior to creating and saving.

Supply Definition

A supply definition defines which sites/apps and ads the blocklist will be enforced against. This allows you to easily control which demand is appearing on your website/app.

As a publisher, when defining a Supply group for your blocklist you can:

  • Choose which site this blocklist will be enforced on.

  • Choose which ads from the selected site will be impacted. You’ll need to specify all ads or individual ads.

Demand Definition

A demand definition contains all the publisher-specified blocking criteria used to determine which ads to serve on the website or app.

As a publisher, when selecting demand attributes for your blocklist you can block ads based on:

  • Keyword: Ads containing any of these text terms.

  • Advertiser Domain: Ads originating from these domains.

  • Advertiser ID: Ads from these advertiser IDs.

  • iOS App ID: Apps matching this ID.

  • Android App ID: Apps matching this ID.

  • App Store Publisher: All apps from this publisher in the app store.

  • App Store Category: Apps matching the app store category.

  • IAB Category: Ads categorized under the selected categories.

-Advertiser Tier (Internal Super Admin Only): Ads to be restricted to the specified tier type(s).

Examples

Attribute

Example

External

Notes

Keyword

Rumors, Scandal, Sex

Yes

Any search terms

Advertiser Domain

ebay.com, jcpenny.com

Yes

Domain & subdomains

Advertiser ID

1234567

No

Native Ad Platform ID

Advertiser Tier

Tier 1, Tier 2

No

Native Ad Platform Tiers 1-4

IAB Category

Illegal Content, Profane Content

Yes

Category list

iOS App Id

id1451544217

Yes

Android App Id

com.somethingsomething

Yes

App Store Publisher

Adobe-lightroom, Nextdoor

Yes

App Store Category

Trivia, Entertainment

Yes