Blocklists¶

Create Blocklist¶

As a publisher, you can:

• Name the blocklist.

• Choose whether the blocklist should be enforced globally or not. Note that the Supply section will appear for any blocklist when it has not been enabled globally.

• Set the active or inactive state of the blocklist prior to creating and saving.

Supply Definition¶

A supply definition defines which websites/apps the blocklist will be enforced against. This allows you to easily control which demand is appearing on your website/app.

As a publisher, when defining a Supply group for your blocklist you can choose which site this blocklist will be enforced on.

Demand Definition¶

A demand definition contains all the publisher-specified blocking criteria used to determine which ads to serve on the website or app.

As a publisher, when selecting demand attributes for your blocklist you can block ads based on:

• Keyword: Ads containing any of these text terms.

• Advertiser Domain: Ads originating from these domains.

• iOS App ID: Apps matching this ID.

• Android App ID: Apps matching this ID.

• App Store Publisher: All apps from this publisher in the app store.

• App Store Category: Apps matching the app store category.

• IAB Category: Ads categorized under the selected categories.

Examples¶

How Keywords are applied by serving¶

• Title, Headline, Description of Native creatives are scanned for keywords. Note that additional assets (for example, carousel) are also scanned. Post-tap formats, however, are not included.

• Matching is case-sensitive.

• There is a maximum of 10,000 keywords.

• There are two types of keywords that are toggled on the presence of the special * character inside the keyword string.

• Apart from escaping special regular character expressions, additional validation to keyword strings is not performed.

• There is not limitation on characters sets that are used, so non-ascii characters are supported.

Keywords with *¶

When this type of keyword is processed by serving, any instance of [*] is converted to [.*]. That means, it will match literally anything in place of the [*] character.

Keywords without *¶

When this type of keyword is processed by serving, the value is wrapped in [backward-slash b]. That means, it will only match creatives where the keyword value is present and starts and ends at a word boundary.