User Authentication

As a Yahoo Native Publisher, you’ll be able to authenticate using IdB2B (Identity Business-to-Business).

IdB2B is the standard authentication client used by Yahoo properties and is the bridge between the Yahoo Native Publishing app and the user’s authorization server.

User Accounts

Yahoo Native Publishing supports two types of user accounts:

  • Identity B2B accounts. These are created and managed from within the Native Publishing UI.

  • Custom SSO integrations. A custom SSO integration requires working directly with the Identity B2B team, the Yahoo Native Apps team, and the Native Publishing UI team to build out the integration.


Contact your account manager to explore this second option.