- Open Source
- DSP API
- Reporting API
- Traffic API
- Get Started
- Account Groups
- Bid Multipliers
- Data Dictionary
- Digital Out Of Home
- App & Site Lists
- About Targeting
- A/B Testing
- Ad Initiation
- Ad Position
- Fraud Avoidance
- Day Parting
- Deals & Exchanges
- DOOH Screen Lists
- DOOH Screen Owners
- DOOH Venue Types
- Frequency Capping
- Multi-Layer Frequency Capping
- Inventory Type
- Mobile Placement
- Native Lists
- Player Size
- Site Lists
- Video Content Length
- Weather Conditions
- Weather UV
- Weather Temperatures
- Weather Humidities
- User Groups
- Yahoo Native Marketplace
- Sign In
DSP API Guide¶
The Yahoo DSP API is a service that provides Yahoo and partner developers with RESTful access to Yahoo DSP advertising and reporting features. You can use these services to programmatically monitor, create, and manage advertising campaigns.
Use the Yahoo DSP API to programmatically manage your advertising campaigns.
Create, manage, and read core objects including advertisers, campaigns, line items, targeting, and deals.
Optimize campaign performance on the fly by adding or removing line items or making adjustments to targeting and bid prices based on current reports.
Perform read, update, and create actions across seats.
Comprehensive line item targeting.
Safely test your API integrations in a sandbox environment that mimics the production environment, but won’t affect live campaigns.
Programmatically return reports that use metrics and dimensions available through the Report Builder console.
Query reporting at different entity levels and fetch reports in CSV format.
Install and configure the Postman Toolkit to test and verify your DSP APIs.
Enable enhanced attribution in the DSP UI.
Implement a server-to-server solution for enhanced attribution, using a post-back mechanism to send Yahoo the conversion data.
Enable direct audience building and conversion tracking via the Yahoo Pixel API, utilizing various identity keys.
Navigate the API Documentation¶
Yahoo DSP API documentation resources are organized into three primary guides:
The Yahoo DSP Traffic API documents services that enable you to programmatically manage advertisers, campaigns, deals, and other core business objects.
The Yahoo DSP Reporting API documents services that enable you to monitor advertising campaign data.
The DSP Yahoo Pixel API describes the design, access and use of the Yahoo Pixel API, which supports server-to-server posting of event data utilizing various identity keys. The specification includes examples, schemas and descriptions of use cases, enabling direct audience building and conversion tracking via the product.
If you need help, contact your account representative. Be sure to provide detailed information about your request to the platform, including the request headers and payload and details of response received from the service.