The Yahoo DSP API is a service that provides Yahoo and partner developers with RESTful access to Yahoo DSP advertising and reporting features. You can use these services to programmatically monitor, create and manage advertising campaigns.


Use the Yahoo DSP API to programmatically manage your advertising campaigns.

  • Create, manage, and read core objects including advertisers, campaigns, line items, targeting and deals.

  • Optimize campaign performance on the fly by adding or removing line items or making adjustments to targeting and bid prices based on current reports.

  • Perform read, update and create actions across seats.

  • Comprehensive line item targeting.

  • Safely test your API integrations in a sandbox environment that mimics the production environment, but won’t affect live campaigns.

  • Programmatically return reports that use metrics and dimensions available through the Report Builder console.

  • Query reporting at different entity levels and fetch reports in CSV format.

  • Install and configure the Postman Toolkit to test and verify your DSP APIs.

  • Enable enhanced attribution in the DSP UI.

  • Implement a server-to-server solution for enhanced attribution, using a post-back mechanism to send Yahoo the conversion data.

  • Enable direct audience building and conversion tracking via the Yahoo Pixel API, utilizing various identity keys.

Customer Support

If you need help, contact your account representative. Be sure to provide detailed information about your request to the platform, including the request headers and payload and details of response received from the service.